Position Purpose

Collaboratively develop and manage the Good Sammy marketing and branding strategy in all forums, including online, establishing Good Sammy as an industry leader and driving our organisational purpose:

To create meaningful employment opportunities and pathways for people with disabilities.

Key Accountablities

• In consultation with the Chief Customer Officer, develop a marketing strategy that brings our Good Sammy values and purpose to life, and supports the organisation to achieve its strategic objectives.
• Develop and manage all marketing for the organisation and coordinate all activities within the marketing function.
• Be responsible for brand management and corporate identity.
• Conduct market research to determine market requirements for existing and future opportunities.
• Analysis of customer research, current market conditions and competitor information.
• Identify and understand the customer and client journey to implement strategies to improve customer/client experience.
• Coordinating marketing campaigns and content creation.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Expand and develop marketing platforms including digital and social media platforms.
• Experience in a digital marketing and good knowledge of core digital marketing principles - either client or agency side; ideally in the charity sector.
• Experience using Google Analytics to monitor website performance and can confidently suggest actionable insight from reports.
• Monitor, review and report on all marketing activity and results.
• Ability to design and create signage, banners and point of sale.

Selection Competencies

• Bachelor Degree (or higher) preferably in Marketing or other relevant discipline.
• Minimum 5 years experience in a similar role
• Experience in managing a CRM System.
• Proven experience in customer and market research
• Strong project management skills
• Contemporary and hands on digital marketing skills
• Creative design skills
• Excellent written and verbal communication skills
• Collaborative style, with an ability to engage with a broad range of internal and external stakeholders

What we can offer you:

• The opportunity to work alongside and empower people with disability to reach their maximum potential
• Continued professional development opportunities
• Generous NFP salary packaging opportunities (option to package up to $15,900 for general living expenses and an additional $2,650 for entertainment benefits per annum)
• Corporate discounts for banking and health insurance
• Free, confidential counselling services through our EAP
• Annual Flu Vaccination Program