Who is Fresh Markets Australia (FMA)?

Fresh Markets Australia (FMA) is a national organisation that represents each of the six Market Chambers within Australia. Each market chamber is a member organisation representing its members: the fruit and vegetable wholesalers, located within their central market. There are six central Markets - Brisbane, Sydney, Melbourne, Adelaide, Perth and Newcastle.

About the role

The role requires a professional, and energetic individual who thrives in a fast-paced team.

The National Retail Program Manager, with their small team, is the custodian of the national program, called ‘A Better Choice’. This program is in its infancy, and its sole purpose is to support all the local grocers as the preferred shopping destination of the consumer for all their fresh fruit and produce needs. The role is diverse, requiring a generalist skillset across operations, marketing and a passion to be an ambassador of the program throughout the communities that it infiltrates.

Leading a small team whose primary objective is to increase the awareness of the program amongst the hard-working small businesses that are the lifeblood of the local fruit and produce corner store and to inspire the everyday customer to check out the local fruit shop and support the local.

ABOUT ‘A BETTER CHOICE!’ 

• Shortening supply chains  
• Reducing the carbon footprint of food distribution, aligning with environmental sustainability. 
• Promoting increased consumption of fruits and vegetables, supporting healthier lifestyle choices. 
• Advocating for small business owners, ensuring their growth and success in competitive markets. 

Ideal for candidates who are passionate about contributing to a greener, healthier, and more equitable food system. This role offers a unique opportunity to drive real change. 

Stakeholder Engagement:

• Drive and enhance retailer participation in the National Retail Program.
• Lead and respond to internal and external stakeholders on all project elements.
• Engage and build effective relationships with committees, retailers and local marketing staff to achieve project outcomes.
• Manage and develop relationships with agencies and external stakeholders with a focus on driving performance.

Marketing & Communications Strategy Implementation

• Provide leadership insights and recommendations on target audience, marketing opportunities and campaign performance to support the team on the ground.
• Lead the development and execution of the strategic marketing plan, including budget management, tactical campaign plans, 'always on' activities and new campaign launches with the ‘A Better Choice’ team.
• Provide leadership between stakeholders and marketing teams, within the various states to provide direction on initiatives and assets to support marketing efforts of our partners for the purpose of brand presence and growth.

Commercial Performance

• Development of the annual budget for the program.
• Manage and be accountable for the implementation of the budget.
• Comply with relevant procurement and optimise operational, reputation, financial and legal risk associated with revenue-generating activities.
• Delivery of agreed monthly reporting to stakeholders.

Operational Performance:

• Lead the overall strategic direction of the program.
• Lead the overall marketing and brand planning of the program.
• Influence the bi-annual campaigns' full life cycle.
• Direct any promotional activities the program undertakes.
• Manage any partner promotions held with any partners.
• Oversee the social media strategy for the national program.
• Set and lead the Digital Platform strategy for the national program.

About you

You demonstrate a positive, can-do attitude with a sense of initiative, creativity and drive. You’ll call upon your strong relationship skills to deliver activity within your footprint and nurture leads through to conversion. You will be a confident and positive brand ambassador.

Are you ready to immerse yourself in this industry? It's unique, raw, and bold: a collective community of hard-working people, where produce is their passion, and family and food are their mojo.

We are efficient and will be reviewing applications swiftly, so be sure to apply soon via the Apply Now link!