- Job posted on: 7th Sep 2021
- Applications close:
Established in 2013, Citizens’ Own Renewable Energy Network Australian (CORENA) is a not-for-profit organisation that empowers individuals and communities to take climate action through implementing practical climate projects. This is achieved through a donations-based revolving fund, whereby CORENA provides interest free loans and project support to eligible organisations for effective climate projects such as solar PV, energy efficiency, getting off fossil gas and electric vehicles. The recipient organisation repays the loan from the savings generated by the climate project, replenishing the fund. To ensure maximal climate benefits, CORENA targets projects that otherwise wouldn’t happen (due to financing or implementation barriers), have strong carbon abatement metrics, economic repayment periods and contribute to supporting the energy transition.
CORENA’s revolving fund has proven its power with continued growth over the past 9 years. We have now funded over 40 projects ranging in size, value and climate impact from $5,000 to $100,000, with the fund continuing to grow year-on-year. CORENA is currently undergoing an exciting growth phase and we are looking for a talented Digital Marketer who is energised by CORENA’s mission to take a lead role in growing CORENA’s profile and impact.
The Digital Marketer will grow CORENA’s donor, project, and volunteer base by optimising new leads, conversion rates and raising awareness of CORENA’s cause, value proposition and project offerings. The Digital Marketer will work closely with the Chief Operating Officer, Marketing Manager and Content Creator to grow CORENA’s profile and impact. Specific responsibilities of the role include:
Raise awareness of CORENA’s cause, value propositions, project offerings and successes
Plan and execute effective end-to-end digital marketing campaigns to achieve inbound lead generation and conversion targets
Determine clear target markets and craft value propositions based on research and data insights
Work with the Marketing Manager to develop and refine strategic marketing plan
Optimise owned digital channels (Web, SEO, social, content) to maximise leads and conversions
Content creation for website, e-brochures and social media (as required)
Provide support and advice in relation to social media management
Graphic design of website and promotional materials (desirable)
The preferred candidate will have a passion for practical climate solutions and be able to demonstrate the following skills and experience:
Bachelor’s Degree in Marketing or related discipline (or equivalent professional standing)
Minimum of 3 years experience working in digital marketing related roles
Demonstrated understanding of digital advertising tools and techniques
Ability to synthesise customer and data insights into a strategic marketing plan
Experience creating engaging and effective content
Demonstrated Google Analytics and Google Ads experience
Demonstrable experience in leading end-to-end marketing campaigns (from planning to implementation, optimisation, measurement and reporting)
Experience with SEO implementation
Social media data analysis
Advanced website tracking and optimisation (desirable)
Video content creation (desirable)
Adobe and professional design (desirable)
Excellent written and verbal communication skills
Demonstrated ability to manage competing priorities, projects and campaigns
Ability to build and maintain effective relationships within and external to CORENA
You will work with a team of talented and passionate people, empowering communities to take effective climate action. CORENA offers flexible work hours and the ability to work from a location of your choosing.
If you have any questions about the role, please send an email to Georgia Cooke, Marketing Manager, via email@example.com using the subject line: Digital Marketer enquiry via EthicalJobs.