The Digital Marketing Specialist works to gather, analyse, create, and inform marketing approaches that support Compassion Australia’s strategy through digital and multi-channel methods.

Key Responsibilities include:

• Develop digital marketing strategies by researching economic indicators, tracking user experiences and engagement preferences, identifying audiences (customers) current and future needs, and monitoring market competitors.
• Distributes and maintains the organisation’s social media presence in alignment with Compassion’s brand.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals and brand target indicators (ROI and KPIs).
• Contributes to marketing effectiveness by identifying short-term and long-range issues, trends, and insights.
• Plan and develop lead generation tools via digital experiences and platforms.

Qualifications, Experience & Skills:

• Strong skills in Adobe creative suite, Salesforce, Marketing Cloud, Sprout Social, Advertising Studio, Interaction Studio and Mobile Studio
• Basic skills in Power BI, Data Studio and Google Analytics
• Strong experience in digital marketing or relevant role
• Qualifications in (or working towards) a Degree in Marketing or Digital Communications, or other relevant disciplines (Highly Desirable)

The successful candidate will be strongly aligned to the values of this leading Christian not-for-profit organisation and be looking for a role where you can use your exceptional talent to make a difference. This is a unique opportunity to use your skills and experience to help release children from poverty. This role will offer flexible working arrangements, such as a 9-day fortnight, or a monthly RDO and great salary packaging opportunities to maximise your take-home pay.

If you would like to be considered for this position, please review the application pack and submit your application by clicking “Apply Now”.

If you have any questions regarding this position, please contact our People and Culture Team via email at [email protected] using the subject line: Digital Marketing Specialist enquiry via EthicalJobs.