• Exciting opportunity for a Direct Marketing Specialist to join a growing not-for-profit organisation
• Based in our Shared Office in Prahran with travel to Alice Springs and Darwin as required
• $115,500 based on experience + super & generous salary packaging benefits 

about us

Children’s Ground is a First Nations organisation. We are committed to systems change to ensure dignity, justice and equity for all children and families. Our work focuses on national reform as well as evidencing a new way of working. The Children’s Ground Approach is a whole of community, whole of life approach, designed by First Nations people. We partner with a community over the course of a generation, led by local expertise, vision and intelligence. Together, we create and deliver an integrated system that is centred on learning, development and wellbeing that responds to the child and their family through the key transition points from pre-birth to young adulthood. Our approach recognises the cultural, social and economic strength of communities and builds on this to equip children for opportunities locally, nationally and globally.

We celebrate First Nations children and families and back their vision and talent to transform their communities from extreme stress and economic disadvantage to communities of opportunity and wellbeing.

Children’s Ground operates in Central Australia and across the Top End, with support provided by a Melbourne-based Shared Services team. To learn more about Children’s Ground and the work we do, visit our website: www.childrensground.org.au.

About the Job

The Direct Marketing Specialist will form part of the Partnerships, Investment and Communications (PIC) team who work to achieve financial sustainability for Children’s Ground in support of a bright future for First Nations children, families and communities. The PIC Team is responsible for the fundraising and public facing functions of Children’s Ground and this role will play a key role in managing a range of programs including individual giving, peer to peer campaigns and monthly donation programs.

The Direct Marketing Specialist is responsible for managing Children’s Grounds direct marketing program including two major appeals and support for peer-to-peer campaigns, as well as growing the regular giving program.

Key Responsibilities include, but not limited to:

• Undertake full Campaign management - test campaigns, gather insights
• Design and delivery of digital campaigns
• Manage paid search accounts for digital fundraising campaigns
• Engagement with communications team to research and help implement innovative methods to increase engagement
• Optimise income and drive engagement
• Manage relationships with agency partners
• Monitor and report on budgets
• Track digital fundraising activities using Google Analytics
• Interpret numerical and statistical information to produce evaluation reports

About You

A passionate individual and a belief in social change, you can work collaboratively in a team and understand the importance of prioritising the voices and perspectives of First Nations people. 

You will have a passion for social justice and the rights of our First Nations people and will be highly motivated by making change.

To be successful in this position, you will be confident and engaging with a proven ability to design & deliver digital campaigns and deliver on strategic projects within KPI targets. A min. of 3 years direct marketing experience and demonstrable project management experience. You need to be a natural problem solver and be comfortable with backend web infrastructure, CRM databases and Google Analytics.

You will have excellent interpersonal and communication skills including written and verbal communication skills with the ability to communicate concepts and ideas to a variety of people in a variety of ways.

The ability to balance competing work priorities to meet tight deadlines whilst working effectively with multiple stakeholders will be critical to your success in the role.

We invite you to walk with us on this unique journey…

Click Apply Now to submit your application. 

In line with our workforce development strategy, Children's Ground strongly encourages and supports Aboriginal and Torres Strait Islander applicants to apply.

A position description is attached.