Further develop an established and high performing direct marketing program, working with an inspiring charity. Excellent opportunity for career growth and progression in this organisation that is invested in the development of its multi-channel direct marketing portfolio.

• A well-established charity offering critical support to at risk and vulnerable people within the community
• Develop, deliver, and improve the effectiveness of Individual Giving strategies to grow income
• Offices located in Sydney’s Inner West, a flexible hybrid environment, with the opportunity to work from home

The Direct Marketing Manager is responsible for project oversight and delivery of the creation, implementation and continued innovation of appeals, regular giving, and campaigns. This role has the opportunity to take the lead on all activity within this program and we are looking for a data driven fundraiser with proven experience in this space who can use their trial and test mentality to inform future strategies and opportunities for improvement.

This role is open to exploring candidates with commercial experience who are wanting to transition into a role that is purpose driven and providing opportunity for meaningful work!

Key areas of the role include:

• Plan and execute multi-faceted direct marketing, donor development and online marketing strategies that develop broad based support for the organisation
• Drive the development of the multi-channel fundraising strategy for Direct Marketing, with a focus on mail, EDM and digital
• End to end management and delivery of the campaigns and appeals
• Work with agencies to design and implement marketing and advertising campaigns in support of fundraising appeals
• Manage supplier relationships, including agencies, contractors and other relevant suppliers
• Work with stakeholders across the organisation to collect and develop materials for inspirational campaign content
• Transfer, report and analyse supporter data to measure progress and make informed decisions about segmentation and acquisition strategies
• Evaluate and prioritise all direct marketing activities based on ROI; strategic direction and/or overall communications activities, reporting back to leadership

About you:

To have success in the role you will be a driven fundraising professional who seeks out opportunities for innovation and improvement, using data to inform decisions. You will also have;

• Demonstrated experience in developing an Individual Giving program
• Experience in driving multi-channel acquisition strategies
• Direct marketing experience and the ability to manage appeals end to end, with knowledge of the time required to launch appeals and meet deadlines
• Sound understanding of fundraising CRMs, ideally with Raisers Edge
• Experience in writing copy for appeals, using sound fundraising principles
• Excellent stakeholder engagement skills with the ability to seek out information to support appeals
• Agency management experience with a background in driving decisions on appeals
• Have an ongoing ambition and commitment to trial and test innovative fundraising techniques
• Exceptional analytical skills with proven ability to interpret and apply learnings, whilst making data-driven decisions
• Excellent written and verbal communication skills

Application Process

To be considered for this position please apply now with your resume. If you have any further questions, please contact Kristina on 02 9093 4934 or email [email protected] using the subject line: Direct Marketing Manager enquiry via EthicalJobs.

There is no closing date for this role, please apply as soon as possible as all applications will be reviewed as they are received.

Beaumont Not for Profit has been contracted to recruit for this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a Not-for-Profit basis.

At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate based on race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.