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Head of Brand and Communications



  • We provide all permanent staff with a well-being budget that you can use on a gym membership, a new surfboard, pottery classes, music lessons, a spa treatment, a new book… almost whatever you need to help keep you feeling good.
  • We have regular well-being sessions and ongoing professional development, including Mental Health First Aid accreditation.
  • Wellbeing leave - your personal leave doesn’t just have to be for sick days. At batyr, you can also use this leave to support your mental health and well-being.
  • Flexible working arrangements (Including working from home and our North Sydney Office).
  • Salary packaging up to $15,900 pa - because we’re a not-for-profit, you can choose to receive a portion of your wage as reimbursement of personal expenses, with no income tax payable on this money.
  • Bring your own device policy, with reimbursements for using your own phone and computer.


We are a preventative youth mental health charity created and driven by young people for young people. We empower young people with the confidence and skills to overcome tough times and look out for each other. We work to create stigma-free communities that champion young people’s mental health and well-being. Our vision is a world where all young people lead mentally healthy and fulfilling lives.

We are an energetic, fun and dynamic team passionate about creating meaningful change for youth mental health. Excitingly, we are on the hunt to build our team with even more passionate, skilled and driven people to continue to develop our high-performance culture and expand the reach and impact of batyr. If you want a workplace where you can bring your full, weird and wonderful self to the office daily, this is the place.


You are a people person who thrives off the energy, creativity and perspectives of others. You value teamwork, collaboration and relationship building and approach both challenges and new opportunities with enthusiasm, openness and curiosity. The thought of leading the communications and brand strategy for batyr and managing a talented cross-functional team excites you. Your experience makes you the ideal person for the role.

You live with purpose and make decisions aligned with your values. You are self-motivated and you love to inspire and motivate others to pursue what matters most. You have epic problem-solving skills, love driving new ideas, remain calm under pressure and aren’t afraid to get your hands dirty with crucial day-to-day operations with the support of the team.

As with all of our employees, you will have an active interest in tackling the stigma in young people around mental health and are aligned to batyr’s five values; empathy, inclusivity, balance, positivity and boldness.


batyr has grown from a small well-loved grassroots charity into a large mental health organisation that is evidence-backed and respected globally for its lived experience storytelling and peer-to-peer education. The Head of Brand and Communications will play an integral role in solidifying batyr’s positioning nationally and internationally, whilst at the same time advocating, protecting and leveraging batyr’s brand.

The position is responsible for developing and implementing engagement and communications strategies to support the delivery of initiatives in batyr’s strategic plan. The role will focus on building batyr’s brand and reputation and developing high level communications that engage a diverse range of audiences (including young people, educators, Government, funders/philanthropists and the mental health sector). All audiences need to be well represented and connect with the batyr brand, campaigns and messages, no matter if it’s young people in regional Australia to the Prime Minister on Capital Hill.

The Head of Brand and Communications is a senior leadership position at batyr and will be looked upon to represent the brand and values of the organisation each day internally amongst colleagues and externally amongst peers and the broader community. This role will report directly to the Director of Marketing and Fundraising based in Sydney.

The role is part of the Marketing and Fundraising team and has 1 direct report; Marketing & Brand Manager.

All candidates will need to hold a current Working with Children Check and Police Check, or be willing to obtain these within one (1) month of starting the role.


  • Develop communication, marketing and brand strategies aligned to the organisations 2030 strategy in collaboration with the Senior Leadership team and the Marketing & Brand Manager.
  • Develop batyr's brand positioning and narrative, collaborating with key stakeholders to create a robust communications plan for key audiences including government, funders and young people.
  • Lead the PR strategy and generate impactful stories to create media interest in batyr. Working with external consultants/agencies to strengthen batyr's influence and positioning.
  • Work closely with the Global Impact team to identify topics and policies where batyr should take a position and create narratives that champion lived experience/youth voices.
  • Collaborate closely with the Marketing & Brand Manager to translate communications plan into marketing activity and ensure a consistent messaging across all channels. Review overarching marketing plans and provide feedback/direction where necessary.
  • Continually improve processes to support the Marketing & Fundraising team to deliver outputs in the most efficient way possible.
  • Identify new relationships and manage current relationships with external organisations to increase the exposure of batyr's brand, campaigns and media opportunities
  • Lead the creation and review of compelling and informative reports and presentations as required, such as quarterly updates, annual reports and Board reports.
  • Actively contribute to creating a strong, high performing team culture; creating an environment where the team feel supported and inspired to try new things and to succeed.


  • 5+ years of relevant experience in a comms/brand management role. Demonstrated experience in developing and implementing brand and communications strategies across multiple channels for a variety of audiences.
  • Experience in managing complex communications and crafting narratives to suit the needs of a diverse group of stakeholders.
  • Strong understanding of the media landscape and experience shaping stories to secure media coverage.
  • Demonstrated experience in managing marketing budgets and preparing forecasts for annual planning.
  • Excellent organisational and interpersonal skills with a demonstrated ability to build strong relationships with internal and external stakeholders.
  • Exceptional leadership skills, with experience effectively managing a team.
  • Strong data analysis skills and ability to distil insights and learnings to help make decisions to improve performance.


  • A good understanding of the mental health space, including appropriate use of language
  • Experience using CRM systems to inform communications strategy
  • Proven experience enhancing existing systems and processes, and developing new ones; to ensure operational effectiveness.
  • Full Drivers Licence

A position description is attached.

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