• Located in Abbotsford, VIC, immediate start available
  
• Full Time 12 months contract | Hybrid with some days in the office
  
• Be part of a collaborative team in making an impactful difference in children's lives, access to NFP Salary packaging

Are you a digital strategist who thrives on purpose-driven work? Do you love leading impactful campaigns and creating content that moves people? Are you excited by the idea of making a real difference in the lives of children and young people?

We're looking for a passionate, data-driven Digital Engagement Lead to join our Marketing Team and help shape the way we connect with the nation. This role is ideal for someone who combines strategic thinking with hands-on creativity and technical savvy across digital platforms.

About Australian Childhood Foundation:

At the Foundation, we're not just an organisation; we're a passionate organisation committed to making a meaningful difference in the lives of abused children and young people across Australia.

As a non-profit, non-government organisation, we've achieved substantial milestones in preventing child abuse through education, advocacy, research, and specialised therapeutic services. Our work is grounded in evidence-based practices, including the latest insights into the neurobiology of trauma, attachment theory, and child development.

About the role:

As our Digital Engagement Lead, you will be responsible for developing and executing comprehensive digital marketing strategies to support the Foundation's annual marketing and revenue goals.

This includes leading content and digital strategies across social media including social media (Instagram, Facebook, LinkedIn), search, website, and other digital channels, ensuring a seamless customer journey and improved user experience. Your agenda? To increase brand awareness, engagement, and ultimately drive meaningful action-be it sales, donations, or advocacy.

The role manages multi-channel campaigns using organic and paid content, oversees content partnerships, and ensures all communications align with brand and tone of voice. This will involve ongoing analysis and reporting to optimise performance and inform future campaigns, as well as managing SEO, SEM, and website performance to drive visibility and engagement.

Working closely with cross-functional teams, you'll bring our digital strategy to life through bold campaigns, seamless customer journeys, compelling content, and constant performance optimisation.

In order for you to succeed, you will need (Key Selection Criteria):

• 6+ years in digital marketing, with strong experience in social media, UX, SEO/SEM, email marketing and content strategy.
• Proven success leading digital campaigns across paid, owned and earned channels.
• Deep understanding of Meta and Google platforms, with hands-on experience in analytics and campaign optimisation.
• Solid grasp of SEO best practice, CMS (WordPress essential), and ideally some experience with Shopify.
• Design and creative flair-comfortable jumping into Canva or Adobe Suite to develop visual content when needed.
• A passion for data, storytelling, and purpose-led digital engagement.
• Core capability in marketing, brand and project management.

The type of person who would thrive in this role would be:

• Authentic and pragmatic approach is something you embody
• Analytical - you have a passion for measuring data, analysing consumer metrics, reports, and trends and using this knowledge to shape
• Positive influencer - genuinely empowering others and bringing out their fullest potential, sharing your knowledge to uplift other capabilities
• A champion of diversity and inclusion within the Marketing team and in all marketing activities, ensuring campaigns are inclusive and resonate with diverse audiences.

Why join Australian Childhood Foundation?

Our remuneration & Benefits:

• Competitive Compensation: Enjoy a salary that reflects your experience and qualifications.
• Salary Packaging: Personalise how you receive your rewards to suit your financial goals.
• Employee Assistance Program: Access a wide range of support services to enhance your well-being.

Ready to take to take on this growth opportunity?

Show your interest by submitting an application that includes a cover letter (addressing the KSC) and CV/Resume, and include reference number VN397.

Please note that applications without a cover letter will not be considered.

For more information about the role or a copy of the position description please email Human Resources Team at [email protected], using the subject line: Digital Engagement Lead enquiry via EthicalJobs.

Australian Childhood Foundation is an Equal Opportunity Employer. We are committed to diversity and inclusion, welcoming applicants from all backgrounds, including Aboriginal and Torres Strait Islander people, individuals from culturally and linguistically diverse backgrounds, people with disabilities, and members of the LGBTIQ+ community. All are strongly encouraged to apply.