• Are you a passionate and motivated human rights defender?
• Do you have a passion for driving positive change through content production?
• Highly impactful permanent full-time position available from any Action Centre (hybrid WFH arrangements available)

People from cultural and linguistic diverse backgrounds and First Nation Australians are strongly encouraged to apply.

The Story and Content team leads Amnesty’s digital program and produces content that demonstrates Amnesty’s impact and engages supporters in campaigns to achieve real human rights wins. We have a flexible permanent full-time opportunity for an experienced Social Media Content Producer to join our team. The salary for this position starts at $90,985 per annum plus 10.5% super, and not for profit salary packaging, depending on skills and experience.

Our Story & Content Producer (Social Media) leads the planning, production and evaluation of social media content to support the Supporter Engagement, Fundraising, Impact and Movement areas of Amnesty International Australia This is a great opportunity to make a valued contribution to digital storytelling, supporter experience and human rights with Amnesty International Australia. This role may require work outside of regular office hours to respond to developments in the media and/or political cycle.

This role is responsible for:

• Producing and delivering communications, using a range of channels and technologies
• Assist in content planning and evaluation/reporting for assigned campaigns, supporter journeys, retention activities
• Content production across all social channels (Facebook, Instagram, LinkedIn, TikTok, Twitter) and tools for campaign communications, including social posts, blogs, online actions and other campaign materials
• Creating empowering, respectful and sensitive content and stories in collaboration with rights holders, marginalised groups, and those with lived experience
• Recruitment and management of volunteers
• Retrieving and repurposing global Amnesty content for the Australian context

You will have:

• At least three years’ experience in a content production role across all formats (including story development, design, editing, publishing and analysis)
• High-level communication & interpersonal skills - EI - (written, face to face, telephone, social media)
• Experience using a data-driven approach to content optimisation
• Experience supporting on digital strategy and leading social media content planning in line with overarching strategy
• Understanding of digital platforms including emerging trends, functionality and formats
• Proficiency in content creation programs such as Adobe Photoshop, Adobe Premiere and Canva
• Agile and adaptable to change
• Content analysis skills
• Project management skills including task prioritisation, initiative and problem-solving
• Ability to manage a busy workload – including the capacity to juggle competing priorities, balance strategic and reactive work, and meet deadlines.
• Creative thinking, ideation and storytelling skills
• Understanding of digital community management
• Understanding of best practice for specific communications channels
• Demonstrated experience in, or commitment to working with rights holders

You will benefit from generous work/life initiatives including working from home arrangements and a flexible leave and working hours scheme, a supportive environment working alongside committed and dedicated individuals and an opportunity to create a meaningful human rights impact. To view more of the fantastic benefits that you will be offered as an employee, please visit our website.

To learn more about this role, please view the position description available on our website. If this role sounds like you please apply below. You must answer the following selection criteria in your Cover Letter and attach your CV.

Selection Criteria

• Strong technical proficiency in digital communications, specifically social media platforms, publishing systems and CMSs, etc.
• Highly developed communication production skills, including strong written and visual communication skills
• Capacity to produce content that is highly engaging, factually accurate, values-driven, and respects the lived experience and rights of subjects and audiences
• Details-focus and strong organisational and project management skills
• Ability to work with stakeholders to develop briefs, concepts, strategies, tactics and campaigns
• High levels of data literacy, and skills in monitoring and evaluating communications campaigns and tactics
• Ability to balance planned and reactive workflows, and prioritise activities rapidly
• Please provide an example of how you’ve supported digital strategy and lead social media content planning in line with overarching strategy
• How have you worked collaboratively with diverse stakeholders to develop creative and engaging content?

Diversity, Equality and Inclusion

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process. If you require reasonable adjustments to be made during the recruitment and interview process, please email us at [email protected] using the subject line: Story & Content Producer, Social Media enquiry via EthicalJobs.

About Us

Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone.

We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.

Every day we move closer to a world where human rights are enjoyed by all.

A position description is attached.