• Are you a passionate and motivated human rights defender?
• Do you have a passion for driving positive change through content production?
• Full time, permanent opportunity based from any Action Centre (hybrid WFH arrangements available)

People from cultural and linguistic diverse backgrounds and First Nations Australians are strongly encouraged to apply.

This is an exciting opportunity to join our Story and Content team! The Story and Content team leads Amnesty’s digital program and produces content that demonstrates Amnesty’s impact and engages supporters in campaigns to achieve real human rights wins.

Our Story & Content Producer (Email) ensures Amnesty’s communications through the email channel are creative, innovative and puts people with lived experience at the centre of Amnesty’s campaign storytelling. This role will also work to plan, collaborate and develop email journeys that engage, retain and motivate supporters. This is a great opportunity to make a valued contribution to digital storytelling, supporter experience and human rights impact with Amnesty International Australia.

The salary for this position is $99,101 per annum plus super and not for profit salary packaging.

You will be responsible for:

• Working closely with the Story, Content and Engagement Lead to develop, deliver and continually optimise Amnesty’s email strategy
• The ongoing management of the email program, including:
  • coordination of campaign emails from development to execution
  • driving innovation and optimising the email channel to improve supporter experience, ensuring best practice principles are followed
  • providing audience targeting and segmentation advice to stakeholders
  • building and optimising campaign action pages
  • troubleshooting issues and managing relationships with vendors
  • monitoring and achieving email KPIs
  • reporting and analytics including A/B testing
• Training and coaching of key staff and supporters across the organisation to build engagement and email competencies
• Ensure the dignity and interests of rights holders and those with lived experience are protected and kept central in AIA communications

You will have:

• At least three years’ experience in a content production role across all formats (including story development, design, editing, publishing and analysis)
• Strong writing and editing skills
• The ability to break down complex and legalese information into engaging and accessible information/storytelling
• Experience writing copy for various channels and an understanding of how to meet the copywriting needs of different formats, channels and audiences
• Understanding of best practice for email programs and CMS including emerging trends, supporter/customer journeys functionality and opportunities for optimisations
• Project and stakeholder management skills
• High standard of organisation and attention to detail
• Confidence in questioning existing processes and identifying improvement opportunities
• Experience in or understanding of working with communities and individuals with lived experience
• Understanding of human rights, issues-based campaigns, and/or social movements

You will benefit from generous work/life initiatives including working from home arrangements and a flexible leave and working hours scheme, a supportive environment working alongside committed and dedicated individuals and an opportunity to create a meaningful human rights impact. To view more of the fantastic benefits that you will be offered as an employee, please visit our website.

To learn more about this role, please view the position description. If this role sounds like you please apply below. You must answer the following selection criteria in your Cover Letter and attach your CV

Appointing someone to this role is time sensitive and we aim to appoint someone as quickly as possible to ensure a smooth transition. For this reason, we encourage you to apply early as we will consider interviewing suitable candidates prior to the close date. Otherwise interviews will be held within 1 week after the closing date and we ask that if you are submitting your application for this opportunity that you are available during this period for a potential interview.

Selection Criteria:

• Strong technical proficiency in digital communications, specifically email production systems
• Highly developed communication production skills, including strong writing ability
• Details-focus and strong organisational and project management skills
• Ability to work with stakeholders to develop briefs, concepts, strategies, tactics and campaigns
• High levels of data literacy, and skills in monitoring and evaluating communications campaigns and tactics
• Ability to balance planned and reactive workflows, and prioritise activities rapidly
• Demonstrated ability to identify and implement process improvements and/or innovation

Diversity, Equality and Inclusion

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process. If you require reasonable adjustments to be made during the recruitment and interview process, please email us at [email protected] using the subject line: Story and Content Producer - Email - Flexible location enquiry via EthicalJobs.

Every day we move closer to a world where human rights are enjoyed by all.

About Us:

Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone.

We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.

A position description is attached.