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Digital Content Producer - Brisbane / Sydney

Australian Marine Conservation Society

The Australian Marine Conservation Society (AMCS) has been the voice for and defender of Australia’s oceans and marine life since 1965. With more than 300,000 supporters around the country, we are one of Australia’s most influential environmental charities. As a proudly independent conservation organisation, AMCS achieves change by building and mobilising widespread support from the community for solutions to the big problems facing Australia’s oceans.

We’re seeking an experienced and innovative Digital Content Producer to use their digital communications skills to make a real difference for Australia’s oceans and marine wildlife - communicating powerful and engaging campaign narratives to the public. The position requires a mix of communications skills and it is focused on creating and curating compelling digital content, as well as managing and driving our digital marketing communications.


The Digital Content Producer builds awareness and engagement in our work to conserve our oceans around Australia. Working closely with our Communications, Fundraising and Campaigns teams, the Digital Content Producer leads the development and implementation of our digital outreach strategy, and analyses the effectiveness of our digital supporter engagement programs to deliver improved growth and campaign impact.


  • Develop and implement the AMCS digital engagement strategy across our social media channels and websites to grow and retain followers and deepen their engagement.
  • Work with campaigns, communications and fundraising teams to analyse and optimise our digital communications:
    • Manage social media performance and drive Search Marketing strategy.
    • Analysis and reporting of audience behaviour (with Google Analytics, Salesforce, social media analytics etc)
  • Produce and curate powerful campaign content for AMCS social networks (Facebook, Twitter, TikTok, LinkedIn and Instagram).
  • Manage and implement AMCS paid social and search advertising campaigns.
  • Be the custodian of the AMCS website, manage the creation and updating of written and visual content, and support the production and updating of content by key AMCS staff.
  • Identify ways to improve the user experience and performance of the AMCS website and other website presence (eg Shark Champions)
  • Assist communications, campaigns and fundraising staff with creating printed materials.
  • Assist with budget preparation and management in consultation with the Communications Director.
  • Provide communications support for fundraising, including appeals.
  • Oversee social media support staff and contractors where required.


Essential Selection Criteria:

  • A minimum of two years of experience in a similar role managing digital media at a not-for-profit, campaigning or community-based organisation.
  • Demonstrated experience in the development and/or maintenance of websites and CMS.
  • Demonstrated experience in the development and execution of social media strategies.
  • Excellent written communication skills, with the ability to produce compelling and creative content for different audiences.
  • Demonstrated experience in SEO and paid social advertising campaigns.
  • Multimedia design skills including graphic design, video production and editing.
  • Commitment to upholding AMCS’ values and to protecting our oceans.

Desirable Selection Criteria:

  • Experience managing direct reports, volunteers and/or external contractors.
  • Experience with Salesforce or other Customer Relations Management databases


  • We would prefer the person in this role to be based in Brisbane or Sydney however applications from other locations will be considered for exceptional candidates.
  • This role will be offered on a full-time basis, 38 hours per week.


You’ll play an important role in protecting our oceans. You will be part of a committed group of passionate advocates who have defended Australia’s marine environment for almost 60 years. We care about our team and creating a supportive workplace.

What we offer:

  • Superannuation contribution of 12%
  • Genuine flexibility around work hours and location (where possible)
  • Four weeks of annual leave (pro-rata), plus additional days over the holiday period
  • 10 days of personal leave (pro-rata for part-time)
  • Additional paid parental leave (subject to eligibility conditions)
  • Flexibility with public holidays, as well as time off to support related conservation and community initiatives
  • Opportunities and support for training and professional development
  • Regular all-team meetings and annual in-person team retreat
  • Access to our Employee Assistance Program


If this role sounds like you we encourage you to apply as soon as possible. Applications may be assessed as they're received. Please click "Apply Now" and follow the instructions.

Please see attached for a full position description and further details on the role. For more information on our work and our people please visit our website.


  • Applicants must have the right to work in Australia. That is, you must be an Australian citizen or permanent resident or a New Zealand citizen, or hold a valid visa with permission to work on an ongoing basis.
  • Applications must include a cover letter addressing the selection criteria, or it may not be included for further review.

AMCS is a strictly non-partisan and an equal opportunities employer. We strongly encourage applications from Aboriginal and Torres Strait Islander people, people with a disability, LGBTIQ+ people, and people from culturally and linguistically diverse communities.

Applicants must have the right to work in Australia. That is, you must be an Australian citizen or permanent resident or a New Zealand citizen, or hold a valid visa with permission to work on an ongoing basis.

How to apply

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