About Amber

Amber is a new way to buy power, designed for a world powered by renewable energy. We give customers direct access to the real-time wholesale electricity price as it varies every 30 mins and the technology to shift more of their energy usage to the times when cheaper renewables are available in the grid. It’s a cheaper way to buy power and the fastest way for Australia to reach 100% renewable energy.

We are growing rapidly and have thousands of customers who love what we are doing and a great product that will play a significant role in driving Australia towards a renewable future. We are backed by Australia’s leading VCs (including Square Peg Capital and Main Sequence Ventures), impact-focused investors and individuals.

We’re now at a critical moment in taking the business to real scale as we disrupt a huge market for the better. We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world. You’d be a part of a rapidly growing team of over 50 with expertise across energy, technology, marketing, and operations.

About the role

As Amber’s digital copywriter, you’ll be working in a growing team, focusing on connecting customers with the magic of Amber and helping to grow our customer base to over 100,000 - a key part of our mission to take Australia to 100% renewable energy.

In an energy market awash with greenwashing and tainted by mistrust, you’ll play a key role in helping customers and prospects understand why and how we do things differently and the bigger impact they can make as an Amber customer.

You’ll do this by working closely with our Head of Brand & Creative, our Content Manager and our Digital Designer as you develop compelling, sharp and engaging short form copy that elevates our content creation, differentiates Amber in the market and drives customer loyalty. Whether it’s an eye-catching headline for a new ad, or a witty intro for a customer email, our brand copy is often the first touchpoint and a fundamental part of the Amber experience.

Key Responsibilities

• Write compelling copy across Amber's user touch points and formats, with particular focus on short-form copy for ads, social media, website and email.

• Translate complex energy industry concepts and regulations into accessible, user-friendly copy and content

• Learn constantly and improve the effectiveness of your work with A/B tests and user studies

• Shepherd our tone of voice guidelines and alongside the Content Manager act as one of the guardians of the brand voice

• Implement your copy in channels directly where possible, like email, to support launch speed

• Work with the Content Manager on the content creation and publishing calendar, owning copy output for your channels (paid ads, organic social media, website, email)

• Understand our customers with deep empathy and tailor comms to various segments

• Collaborate across marketing, product, ops, and legal on their copy requirements

• Advise internally on campaigns, creative, and content, and collaborate with external agencies

• Measure and report on key metrics for copywriting, with the support of the Content Manager and data analyst

A Bit About You

You know how to produce exceptional copy that engages, excites, educates, and ultimately, drives action

• You’re a natural storyteller with the ability to explain complex messages in simple, human ways

• You understand our current tone of voice, but see room for improvement. You’re keen to shepherd our brand voice like it was your own, ensuring it is consistent and cuts through across every single touchpoint

• You are detail oriented, organised, and you like working in a dynamic and highly-collaborative environment. You may have worked in a start-up before, or come from a fast-paced agency, but either way, you’re used to having a few different briefs on the go and knowing how to produce your best work for all of them

• You have a growth mindset and are open to feedback. You get excited by the idea of testing and learning to see the impact your copy is having and whether it can get better and better

• You’re interested in spending time getting to know the energy industry, what makes our customers tick and the intricacies of our model

• You are interested in Amber and our mission to shift Australia to 100% renewable energy. It’s a big mission, and we need a super passionate team to make it happen!

Minimum 3 years copywriting experience, ideally in short-form tactical ad copy. Start up experience viewed favourably.

Benefits

• Be part of a growing technology startup that will shape the future of renewable energy in AU

• Exciting coworking location in the CBD

• Flexible working hours with provision for regular work from home arrangements

• We offset 100% of your carbon footprint for as long as you work with us (via Nul)

• Equitable gender neutral parental leave policies

• An external Employee Assistance Plan for mental health support

• Competitive salary and equity

• Annual Learning & Development budget to support your personal growth

This is a full time role based in Melbourne. Due to Covid, we mostly work from home, with a few days a week catching up in a coworking space in the CBD when possible. We expect to remain Melbourne based but maintain flexibility between the office and WFH.

What we believe a great team looks like

• We put the customer at the centre of everything we do. Whatever it is we are doing, it’s always with a viewpoint that this will help our customers, whether that’s 10,000 customers right now, or 1 million customers in the future.

• We are willing to take calculated risks on bold ideas. We seek to do things differently and are willing to try creative ideas if we believe there is significant upside with a culture where we recognise that not all ideas will succeed.

• Hypothesis driven approach. We develop hypotheses of actions we can take to improve the business and then set up the systems to quickly test if that hypothesis was correct.

• We seek insight. We seek to disaggregate the data to draw out the insight to inform our next hypothesis.

• We prioritise the biggest opportunities. We test a variety of ideas but quickly cut what isn’t working and double down on what is.

• We continually learn and improve. We keep track of what we have learnt so that we continually improve and never make the same mistake twice.

• We create leverage. We believe that the key to creating an efficient business at scale is to create leverage in everything we do. Whether that’s implementing better processes or developing a new technology to solve a problem faster.

• We have fun. We love coming to work, and interacting with our colleagues and customers. If we spot an opportunity for a joke, or to do something nice for someone, then we take it.

How to Apply

Please click Apply Now to submit the following to [email protected], using the subject line: [Your Name] - Digital Copywriter via EthicalJobs

• Your cover letter and CV in the same pdf

• In the email, answer these questions:

1. Why are you the best person for the job?
2. What is an example of a brand’s tone of voice that you admire and why?

• To make sure you’ve read this far, please include the name of the company that offsets our carbon footprint in the first paragraph of your cover letter.