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Communications Officer - Sydney / Melbourne

Animal Liberation NSW

Animal Liberation was formed in 1976, making it Australia's longest running animal rights organisation. We are a vegan charity whose mission is to encourage people to live without exploiting animals. 


Managing social media including creating content, providing campaign assistance, graphic design, CRM and website management.

Position Details:

  • Full time 9:00am - 5:00pm, Monday - Friday
    • Probation: 6 months
  • Salary: $60,000 per annum which includes super and $100 per month working from home allowance
  • Position reports to: Animal Liberation’s Chief Executive Officer
  • Location: Remote


Managing AL’s Social Media:

  • Manage Animal Liberation’s social media presence.
  • Source, create and publish content on Facebook, Instagram, X, LinkedIn, and TikTok accounts.
  • Content creation, including both graphics and video.
  • Write copy for socials.
  • Emails to subscribers: Prepare, design, and send a monthly e-newsletter, plus other campaign update/donation emails.
  • Assist with other irregular communications, with members/supporters.

Provide Campaign Assistance:

  • Assist campaign managers – from idea generation to setting up actions, writing content, and creating social content and campaign documents.
  • Collaborate with Animal Liberation staff to produce annual reports, magazines, campaign plans, and other key documents.

Graphic Design:

  • Design promotional materials for campaigns, stalls, workshops, forums, and events: flyers, banners, pamphlets, booklets, slides, etc.

CRM Management:

  • Manage the action, membership, and e-subscriber database – Action Network and Salesforce.

Website Management:

  • Produce new educational resources for Animal Liberation campaigns, and update existing resources as required.
  • Research, write and post blog articles on a range of animal rights issues and campaigns.
  • Maintain and update the Squarespace website, as required – updating articles, submission page, blogs/media releases, homepage, campaign pages, etc.

Other Duties:

  • Ensure accuracy of work and content.
  • Use Animal Liberation’s voice: match language and style.
  • Report on email deliverability and social media results – present ideas on how to improve.
  • Responding to comments and queries (social and emails).
  • Routinely monitor various media sources for content relevant to animal rights and share both internally and externally as appropriate.
  • Regularly consult with other key stakeholders and animal rights/welfare groups, regarding campaigns and events.
  • Maintain excellent working knowledge of animal rights issues, for inclusion in organisational resources, publications, and communications.
  • Contribute to regular staff meetings and participate in other mechanisms for increasing organisational knowledge, informing organisational direction, and evaluating organisational output.
  • Assist with event planning and at the events – fundraiser events, webinars, and public meetings.
  • Manage volunteers where appropriate – reaching out to volunteers, assigning tasks, and regular check-ins.
  • Perform other duties as requested by the supervisor.


  • Personal dedication to animal rights, strong passion for animal protection and understanding of key issues.
  • Relevant qualifications or certifications.
  • Experience working in communication/marketing/social media/digital marketing/charity.
  • Flexibility and ability to jump between tasks, effective time management: establish priorities, organise workload, manage time and meet deadlines agreed to with supervisor.
  • Effective file management, including archiving – especially for footage and campaigns.
  • Strong understanding of social media and digital technology.
  • Graphic design and video editing - competence in Adobe Creative Suite/Canva.
  • Ability to work within a team and independently (strong initiative).
  • You are comfortable working on time-critical activities.
  • Work in accordance with relevant legislation, and AL policies and procedures.
  • Are accustomed to a deadline-driven environment.
  • Must be able to cope and work with graphic and distressing content.
  • Ability to work remotely.


  • Fundraising experience is desirable.
  • Strong stakeholder engagement skills.
  • Experience running social media ads.
  • Experience with CRM databases, websites, communications software.

How to apply

This job ad has now expired, and applications are no longer being accepted.
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