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Digital Marketing Specialist

Ally Assist

You're probably looking through LOTS of job ads, so here's the short version:

  • Salary: $75K - 95K (incl. super) commensurate with experience
  • Get in at the ground floor at a fast-growing healthcare startup that helps people with disability put together a team of carers
  • Help us build repeatable marketing campaigns for the supply and demand side of our marketplace
  • You'll be helping children with disability get linked with the support that will shape their entire lives
  • We’re all about ‘filling your cup’ outside of work -- and take a unique approach to personal development and learning opportunities.
  • Combination of remote and office work

About us:

At Ally Assist, we make finding and managing the best allied health assistants (AHAs) and Allied Health Professionals (AHPs) simple and human through our easy-to-use online platform and our caring and compassionate team.

We do this because we want to play a role in creating a world where every person and family living with disability can access the products and services they need to be the healthiest, most vibrant version of themselves. To get there, we’re on a mission to create a higher standard of disability care in Australia and beyond.

About the role:

Our end users are mainly children living with a disability. We need to make sure these kids are linked with proper health services before the age of 5, as this is when we start to see diminishing returns from allied health therapy. However, currently these children face an 18-24 month waitlist to be seen by an allied health worker. By combining technology and providing the right healthcare workers Ally Assist is able to help children get the support they need faster.

We’re a young, scrappy, venture-backed startup looking for somebody to help us build the foundations for our marketing pipeline. With our team behind you, you'll be working to devise campaigns to teach new users about our service and recruit new allied health workers.

You’ll be working directly with the founders to set goals, create repeatable campaigns and track our progress.

At the moment we're focussed on two things:

  • How can we educate our users (and surrounding stakeholders) about the benefits of allied health assistants to drive user signups?
  • How can we demonstrate our value to allied health workers to drive recruitment?

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyse data across multiple channels.

We're looking for reliable, self-aware people who are keen to collaborate and grow. The ability to champion our values matters to us; we care about our team and you'll be joining a group of people who want each other to be happy and successful.

About you:

We know that marketers with all of these skills do not exist (in fact, we don't even know how to do all of this stuff, but we want to), so hopefully you can help us with some of that. In an ideal world you will:

  • Have experience working as a Digital Marketing Specialist in a product focused team; maybe you’ve worked at a startup or run your own.
  • Experience with SEO and SEM Strong written, verbal and collaboration skills
  • Experience using SEO toolsets (for example ahrefs)
  • Experience in stakeholder research as a means to deliver social media content and influencer marketing campaigns
  • Have experience managing, supporting and building online communities
  • Have fluency in Google suite (docs, sheets, forms etc)
  • Want to understand the problems you are solving, not just the campaigns you are building
  • Value the team progressing towards its goal more than an individuals progress

Requirements

  • Bachelor's degree or equivalent
  • Working arrangements have been mostly WFH, but when things open up you'll need to be able to commute to our office in Melbourne CBD or Monash University in Clayton a couple of days a week.
  • As this is a full-time position you’ll need to be comfortable working full-time hours.
  • You'll need to be a great communicator and a fluent English speaker.
  • You'll need to be legally eligible to work in Australia and located in Melbourne.

In your first 30 days

  • You will will have worked with our founding team to devise a marketing plan and budget
  • You will have gained an understanding of our user personas and delivered a small campaign related to growth or retention

In your first 90 days

  • You will understand and contribute to our product roadmap with our product team
  • You will have participated in ideation sessions, co-design workshops.
  • You will have worked alongside our customer success team to further refine user personas

How do I apply?

Click Apply Now.

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