• Permanent role working with the peak body for the Australian union movement, defending and advancing workers’ rights
• Implement innovative, scalable techniques to recruit new members to the union movement through social media and digital channels

The ACTU is an organisation that respects cultural and social diversity within the workforce and the community. Women, Aboriginal and Torres Strait Islander people and people of colour are especially encouraged to apply.

Our Organisation

The Australian Council of Trade Unions (ACTU) is the peak union body representing almost 2 million workers and their families.

Since its creation in 1927, the ACTU has spearheaded some of the most fundamental workplace struggles in Australia’s history.

The ACTU’s role as a peak body is to be a national voice for our movement and defending and advancing workers’ rights by coordinating union campaigns, representing workers at a range of government and non-government forums and to provide industrial, policy and other support to our affiliates.

The Role

The Digital Marketing Officer role in the Growth Work Centre, working across digital and social platforms to recruit new members to the union movement. You will support work that drives growth via collection of a wide variety of data and in-depth analysis to develop, implement and improve the ACTU’s organised and paid social and digital activities. A particular focus for this role will be to track performance of growth activity and use expert knowledge for digital conversion and reporting.

The role works across social and digital media platforms to support the ACTU’s recruitment and communications, with a specific focus on driving recruitment of new members through organic and paid social and digital media content. This role will also have a creative and design focus and will work collaboratively with the ACTU’s graphic design staff and videographer.

Responsibilities

• As part of a team, implement innovative, scalable techniques and tactics to recruit new members to the union movement through social media and digital channels. This includes executing paid advertising, social media, and email marketing activities.
• Work collaboratively to create, design, implement and distribute a range of content (including but not limited to social media and digital channels) that deliver on the ACTU’s growth objectives.
• Produce succinct and accurate reports and dashboards to track growth performance (and other KPIs, e.g., conversion rates, leads generated, new members, etc.) and monitor effectiveness.
• Support continuous improvement through capturing and analysing the appropriate social data and digital metrics, insights, and best practices, and then acting on the information.
• Propose creative new projects and techniques that help ensure the ACTU remains on the cutting edge of online recruitment, content creation and engagement.
• Keep abreast of latest trends, tools, insights and techniques in digital marketing, social media, advertising and growth.
• Support affiliates in their social and digital work including events and other activities.
• Support the Digital Growth Team with website, email, and growth marketing, content creation and design.

Key selection criteria

• Commitment to the values of the trade union movement.
• Ability to create fresh and appealing ideas for new content that establishes or supports the ACTU’s growth objectives.
• Exceptional written communication and design skills.
• Demonstrated knowledge of social content production and industry trends.
• Experience with Adobe, Wordpress, broadcast email tools, and analytics tools such as Google Analytics, Moz etc.
• Ability to manage and handle multiple tasks and work to a brief.

Desirable criteria

• Qualification in communications, marketing, multimedia or similar discipline, or relevant experience.

Benefits

The ACTU offers a competitive salary ($78k to $98k) based on skills and experience, along with an additional 15% superannuation, annual leave loading, working from home opportunities and generous leave arrangements.

Vaccination

The ACTU is committed to providing and maintaining a working environment which is safe and without risk. Therefore, it is a requirement that all employees be fully vaccinated against COVID-19 in order to undertake work outside of their ordinary place of residence (unless a medical exemption applies).