Background: ACCR is a philanthropically-funded NGO that monitors the environmental, social and governance (ESG) practices and performance of ASX-listed companies. We undertake research and highlight emerging areas of business risk through private and public engagement, including the filing of shareholder resolutions.

Overview: ACCR has grown rapidly over the past two years and is expected to maintain this accelerated growth. ACCR is now looking to develop a more strategic and impactful media and social media presence, locally and globally, as well as a digital targeting strategy to support our campaigns and shareholder recruitment effort.

Responsible to: Chief Operating Officer

Key Relationships: Work stream Directors and Design and Technology Lead

Salary: $75,000 - $100,000 + Super, depending on experience

Responsibilities

The Digital Campaigner is responsible for growing ACCR’s online presence and responsibilities including, but not limited to:

1. Conduct an audit of our existing digital platforms.
2. Develop a digital strategy that outlines the channels, assets, platforms and tools needed to increase ACCR’s online presence and reach our target audiences, which include: the investment sector; shareholders who share our organisation’s work; media stakeholders; and communities impacted by poor corporate behaviour.
3. Support the work of the Shareholder Engagement Lead in building our community of active shareholders via digital channels.
4. Identify, plan and successfully exploit opportunities for digital tactics to support ACCR’s broader campaigns and investor recruitment strategy, including digital organising and developing effective strategies and content to target key audiences, including specific corporates.
5. Create engaging and shareable digital content (including video, graphics and copy) for digital advertising and to share with our partners, motivate people to act, and engage new audiences.
6. Report and analyse digital campaign results and integrate findings into future campaigns.
7. Maintain digital channels including ACCR’s website, LinkedIn, Medium, Facebook, and Twitter.
8. Support web-based communication tools across the organisation such as webinars, including post-production and dissemination of content.
9. Coordinate and deliver digital aspects of ACCR ‘media moments’ with external media agency.

Criteria

We’re looking for someone with at least 5 years in digital campaigning and organising.

Digital media production skills

• Experience in media production for digital campaigning, including the production of email, website content, online video, social media content and graphics.
• Demonstrated ability in visual communication, and enthusiasm for working with, and helping to iterate, an existing brand style guide.
• Digital organising, and excellent copywriting skills for social media and other interactive contexts.

Approach to strategy

• Demonstrated ability to devise, execute and leverage digital campaigning strategies, drawing on a solid understanding of contemporary online platforms and the opportunities/risks.
• Familiarity with traditional media principles and the interconnection with social media.

Work style

• Enthusiasm for collaboration and clear communication, and the ability to work with people with a range of styles and approaches in a rapidly evolving work environment.
• Excellent organisational skills, including attention to detail, ability to work to tight deadlines, and being nimble and agile and move quickly if the opportunity presents itself.
• Demonstrated ability to make evidence-based decisions and the need to demonstrate impact in digital campaigning, including search channel optimisation.
• Experience in the management of digital projects and working with external consultants and contractors, including web developers, graphic designers and videographers.

ACCR encourages applications from people who identify as First Nations, from culturally and linguistically diverse backgrounds, people with disability, and members of the LGBTQI+ community.

A position description is attached.