In this dynamic and creative role, you will lead the coordination and implementation of ABA’s national membership marketing, engagement, and communications strategies. You will be responsible for creating and delivering compelling content across electronic newsletters and email marketing, while also planning and producing engaging social media content in collaboration with our dedicated volunteer social media team. You will shape how ABA communicates with members and the wider community by driving impactful campaigns, executing strategic communications plans, crafting high-quality copy, and supporting media engagement. Your skills in graphic design will enhance visual storytelling across platforms.

If you're a passionate communicator with a flair for content creation and strategic thinking, join us to elevate ABA’s presence, strengthen community connections, and help grow our national impact.

Key Responsibilities

• Social media
• Electronic newsletters
• Engagement campaigns and fundraising appeals
• Copywriting & other communications activities
• Media relations
• Graphic design

What you'll bring

• Proven experience in B2C social media marketing, digital content development, and communications campaign delivery
• Strong copywriting and content creation skills across a range of platforms and audiences
• Exceptional time management and multitasking abilities, with a keen eye for detail and the ability to meet deadlines under pressure
• Demonstrated experience using social media scheduling and monitoring tools (e.g. Hootsuite, Sprinklr)
• High-level proficiency with design tools such as Canva or Adobe Creative Suite, and experience producing digital and print materials
• Strong communication and interpersonal skills, with the ability to build effective relationships with a variety of stakeholders
• Comfortable working both independently and collaboratively, with a self-starter attitude and creative mindset
• Solid technical skills including Office 365, Mailchimp (or similar eDM software), CMS platforms, and basic HTML

What you can expect from ABA?

At ABA, you will be part of a highly committed, supportive team who are passionate about enabling mums, parents and families to give their babies the best start in life.

This full-time role has been classified as SCHADS Level 3, $73,795 excluding superannuation. As an employee of a charity holding DGR status, you are able to salary package up to $18,550 each Fringe Benefit Tax (FBT) year.

Our work environment is flexible and inclusive. ABA embraces diversity. All qualified candidates applying for this position will be considered regardless of race, religion, gender identity, sexual orientation, disability or age.

For detailed information about this position, please refer to our website.

We will be reviewing applications prior to the closing date, and all applications received by the closing date will be considered. We may reach out for a chat prior to the closing date, or shortly after the closing date. Due to the high volume of applications received, we may not be able to respond to all applicants. If we don’t respond to you by the end of July, would like to thank you for your interest and wish you well with your career.

You must have the right to work in Australia and the successful applicant will be required to work from the Melbourne office, therefore, this role will not suit remote workers.

No agencies please.

A position description is attached.