• Attractive salary packaging options available
• Full time, 2-year fixed term contract opportunity

Dementia Australia is the national peak body and source of trusted information, education and services for the estimated half a million Australians living with dementia, and the almost 1.6 million people involved in their care. We advocate for positive change and support vital research. We are here to support people impacted by dementia, and to enable them to live as well as possible. Our commitment to a shared set of values shapes our decisions, actions and behaviours towards achieving our core purpose and strategic priorities.

• We connect by promoting a people centred way of working and respecting all
• We collaborate in a supportive manner with each other, other teams, clients and external parties
• We commit to our purpose and direction, are accountable for our actions and support innovation, reshaping the way we do things

We are seeking a Direct Marketing Specialist to join our Marketing team based out of Parkville, Victoria. This role will be responsible for the segmentation, build and deployment of direct marketing activity to support Dementia Australia in raising awareness of dementia, it’s impact on people, families and communities.

Reporting directly to the Marketing Strategy Manager, Brand you will also be responsible for:

• Collaborating closely with the broader Marketing team and internal stakeholders to develop a strategic approach to digital direct marketing
• User experience mapping across campaigns, customer segments and/or products and services
• Understanding the customer database to develop appropriate segmentation of data
• Planning, managing, and implementing direct marketing projects while also maintaining channel guidelines, templates and requirements
• Analysing and reporting on activity to provide insights for continuous improvement and optimisation

To be successful in the position, you will be a team player, show an absolute commitment to the delivery of high-quality results and meet the key selection criteria outlined below.

Key Selection Criteria:

1. Demonstrated working knowledge of digital direct marketing best practice and a desire to stay ahead of technology and change
2. Experience with mailchimp (required) and Microsoft dynamics (desirable)
3. Proven analytical and segmentation experience to drive growth and engagement (required). Experience with Power BI is a plus
4. A proactive, positive and enabling mindset with a demonstrated ability to work both autonomously and collaboratively as part of a team
5. Demonstrated ability to implement multiple projects and meet deadlines
6. Demonstrated commitment to high quality customer experience and delivery value to customers
7. A love of data, testing and learning with a strong desire for continuous improvement

Qualifications:

• Relevant tertiary qualifications in marketing, communications and a minimum 3 years’ experience in a direct marketing role

If you thrive on activity and are looking for the next challenge as part of a dynamic team, we would like to hear from you. In return you will be offered a flexible and supportive environment as well as a number of attractive staff benefits. You will be making a difference in the lives of people living with dementia, their families and friends.