Welcome to Country is a First Nations’ led and operated not-for-profit social enterprise. We are driven by our purpose to support and sustain greater economic independence of First Nations entrepreneurs to continue preserving their cultural practices and sharing culture to the world on their own terms. Welcome to Country operates a premium marketplace for Aboriginal and Torres Strait Islander experiences, immersions and products. We also provide a range of First Nations professional services to Corporate and Government clients. Our growing team of is a diverse group of people who are empathetic, motivated, creative and most importantly, who are driven to showcase and support Aboriginal and Torres Strait Islander businesses to ensure they thrive and prosper. At any given time, at least 70% of our staff identify as Aboriginal, Torres Strait Islander or South Sea Islander.

The Role

As Director of eCommerce you will lead eCommerce at Welcome to Country by providing strategic and operational leadership. Situated in the Operations team, reporting to the COO, you will be responsible for the effective and efficient day to day management of the Online Shop. This includes supplier relationship management, inventory management, picking and packing orders, freight, shipping and cost of goods sold budget management. Welcome to Country’s online shop runs on Shopify 1.0 (about to upgrade to 2.0) so you will need excellent knowledge of this software.

You will manage two direct reports to assist with these responsibilities. From an eCommerce Marketing perspective, your team will manage all Shop related customer service enquiries (WtC uses Zendesk). Along with the Head of Marketing and Partnerships and the Technical Lead, you will be responsible for B2C sales on the marketplace. Your primary focus will be on generating revenue from the Shop and your secondary focus will be the sale of Experiences.

As Welcome to Country’s strategic eCommerce expert, you will successfully drive revenue through innovations to the platform itself (technology), to customer reach, segmentation and retention (marketing) and through a smart product mix (buying). You will do your best to ensure that every dollar invested from our lean marketing and technology budgets delivers a strong ROI and helps us to meet our annual B2C revenue target. You will love data - AOV and CVR are key success metrics for our online retail shop. You will also be driven by a desire to deliver economic and social benefit to the 77 businesses across Australia that currently provide products to our Shop. Of these, 53 are Aboriginal owned and operated. The remaining 24 non-Indigenous owned suppliers collaborate with Aboriginal and Torres Strait Islander artists and pay fair royalties.

Experience/ Qualifications

• Bachelor’s degree in business, marketing or a related field.
• A minimum of 8 years’ experience in retail, a business environment or similar - preferably online
• Management experience, including the management of staff
• Experience in conducting successful online retail and marketing campaigns
• Success in achieving revenue targets linked to B2C marketing spend
• Experience with digital marketing including paid, owned and earned channels.
• Project management experience
• Strong knowledge of marketing evaluation and reporting, especially web analytics / GoogleAdwords
• Good knowledge of eCommerce technology solutions and applications
• Knowledge of the Not-for-profit and/or social enterprise sector
• Experience working with First Nations people and communities

Attributes and Skills

• Very strong business acumen with excellent analytical and problem solving skills
• Excellent time management and multitasking skills with outstanding attention to detail
• Excellent interpersonal, written and oral communication skills
• Great people skills with an ability to inspire your direct reports to be their best at work
• Financial management skills with proven ability to effectively manage lean budgets and to drive cost savings
• Professional, proactive and team oriented work ethic
• Very high proficiency in eCommerce technology solutions eg Shopify
• Competency in Microsoft applications: Word, Excel, Outlook, Google suite
• Team player

Benefits of working at Welcome to Country

• A fun, supportive and flexible workplace (work from home a minimum of one day per week, or as agreed)
• A culturally safe workplace that celebrates and centres First Nations’ culture
• Competitive salary packaging as a registered Not-for-Profit charity
• On the job training with occasional professional development opportunities
• Staff discounts on our range of products
• A central headquarters office located in Circular Quay, Sydney

Applicants who are Aboriginal and/or Torres Strait Islander are strongly encouraged to apply for this position.

For a confidential discussion regarding this position, please contact:

Katie McLeish - Chief Operations Officer

[email protected] using the subject line: Director of eCommerce enquiry via EthicalJobs.

0407 384 311

A position description is attached.