UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time permanent position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

The Performance, Growth and Insights team at UNICEF Australia is looking for an experienced website manager with a strong background in developing and optimising website performance via an audience-centric, data driven and collaborative approach. You will bring to the table a strong level of technical proficiency and be experienced across personalisation, multivariate testing, SEO, and in maximising user engagement and interaction.

Reporting directly to the Head of Performance, Growth and Insights, you will be responsible for the strategic and technical development, performance, implementation and maintenance of UNICEF Australia’s website(s) and platforms to deliver on key brand/communications, advocacy, fundraising and program objectives.

Your day will include

• Drive ideation for A/B/Multivariate testing approaches. Develop website and digital testing frameworks & documentation aimed at driving revenue, leads, conversions, ROI and qualitative behaviours including advocacy. Make recommendations from testing and analysis with a clear stop, start and continue framework. Regularly present and share learnings e.g. quarterly and annual reviews
• Drive CRO, performance and web personalisation strategies leveraging various tools in our web architecture to deliver audience-centricity
• Lead tracking, goal setting and analysis of website and digital platform performance via tools such as Google Analytics and in collaboration with colleagues.
• Defining, managing, maintaining and optimising UNICEF Australia’s public website and other website properties, as well as all relevant digital platforms in close collaboration with external digital agency partners
• Developing and managing the long term and annual strategic website roadmap, incorporating internal stakeholder initiatives and priorities
• Providing CMS support, guidance and training to staff members and other stakeholders as required, and ensuring implementation of best practice SEO with the SEO manager who you will oversee on your team; managing approvals workflows and processes for timely implementation
• Collaborating on the development and execution of digital initiatives in support of brand/communications, advocacy, fundraising and program objectives to ensure best practice, optimisation and high performance
• In the event of a humanitarian emergency, supporting UNICEF Australia’s emergency fundraising response through our website, blogs, social media channels and email

We would like you to have the following skills and experience

• Relevant tertiary qualifications in Marketing, Information Technology, Computer Science, Engineering or similar, or equivalent experience
• 7+ years experience in digital product management and/or managing web development using Agile or Waterfall methodologies
• Demonstrable experience managing SEO and A/B testing or CRO projects and working with external digital agencies
• Strong working knowledge of HTML/CSS and Javascript with demonstratable experience using digital and CMS platforms (particular preference for headless CMS)
• Familiarity with data analytics tools including Google Analytics, Google Tag Manager, Google Data Studio, and Tableau Analytics/Salesforce CRM/Marketing Cloud
• Exceptional time management skills, with an ability to think on your feet and manage competing priorities
• Excellent written and verbal communication, stakeholder management and organisational skills
• A strong interest in international development and for telling the UNICEF story, with a willingness to work outside of regular business hours in times of an emergency
• A passion for all things digital and dedicated to staying up to date and ahead of digital trends

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to meditation, yoga, EAP and Birthday leave
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How to Apply

To apply for this fantastic opportunity please select "Apply Now" and submit the following documents in PDF format:

• Your Cover Letter, outlining your experience and highlighting your strengths
• Your CV

For further information on this position, please be in touch with our People & Culture Team: [email protected], using the subject line: Digital Performance Specialist enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.