Role Purpose

The Marketing Manager has three key responsibilities: a) to promote and increase awareness of the Top Blokes brand, programs and fundraising initiatives b) to create, lead and optimise our marketing, campaign and communication strategies c) increase digital engagement including acquisition and conversion, to lead all marketing and branding activities and lead all marketing and fundraising campaigns alongside the Head of Fundraising and Marketing.

The role will lead the marketing strategy across branding, digital and communications. The role will need to work collaboratively with all internal and external key stakeholders to ensure growth, innovation and KPIs are met and exceeded.

Key Responsibilities

1. Digital Marketing:

• Design, implement, optimise and evaluate all marketing campaigns and activities to achieve marketing and fundraising KPIs
• Manage and oversee all marketing software including website, EDMs, Google Adwords, Google Analytics, SEO and social media to ensure all externally facing channels and brand representation is current and working optimally
• Oversight and approval all creative assets to achieve successful online and off-line campaigns
• Keep informed of marketing strategies and trends

2. Marketing and Branding:

• Actively build and manage all branding activities
• Design and implement fundraising and marketing campaigns across key target groups
• Working alongside the fundraising team to implement the annual signature campaign
• Develop all required marketing materials to improve brand and increase donations
• Secure patrons and ambassadors to support fundraising efforts
• Managing the application of brand guidelines across the organisation

3. Communications:

• Lead all communication activities across online, offline and media
• Achieve proactive positive media across local, state and national channels

• Procure and create compelling content to deliver against the content plan
• Collate briefs and procure suppliers as required

4. Planning and Administration:

• Develop annual and campaign based marketing strategies and associated plans
• Manage the marketing budget and ensure no budget over-spend
• Monitor and analyse results against KPIs and prepare forecasts and reports as required

Essential Criteria

• 4+ years experience in marketing and or fundraising
• Track record of exceeding KPIs (financial and non-financial)
• Proven ability in running and optimising digital marketing campaigns
• Demonstrated experience of leading creative and stand-out multi-channel marketing campaigns
• Sound skills in creating and coordinating state and national media opportunities
• Proficiency in electronic marketing automation software and in analysing the data to inform improved results
• Proven experience in leading and protecting organisation’s brand
• Strong oral and written communication including presentation skills
• Strong time management and organisational skills
• Ability to multitask with competing priorities

Desirable Criteria

• Experience with Salesforce, Premiere Pro and Canva
• Based from either Sydney (Greater Sydney), Brisbane, Wollongong or Central Coast
• Interest in supporting young men’s health and wellbeing

To have a discussion about the role, please email [email protected], using the subject line: Marketing Manager - Flexible Location enquiry via EthicalJobs, to arrange a suitable time.

A position description is attached.