About the role

As a direct result of this transformation, a new national opportunity is available for a motivated individual to join our Brand and Marketing team as Content Manager. The Brand and Marketing team is responsible for connecting with the hearts and minds of people and communities to raise awareness and positively position the mission of The Salvation Army to create relevance, sustainability and advocacy.

Reporting to General Manager, Content & Creative, the successful applicant will be part of the Content & Creative Leadership Team. They will play a leading role in developing and unifying the unique voice of TSA brand including: developing and articulating a customer-centric brand language and tone of voice; facilitating the development and deployment of inspiring ideas and relevant brand content across all (on and off line) channels; and leading the development of TSA content calendar. The role will lead a team of four copywriters but be responsible for driving a shared content agenda across the broader team and TSA enterprise.

About you

The role of Content Manager requires a team leader who understands the power of brand and can demonstrate capability in creating powerful messages that wins hearts and minds across a range of on and offline channels, contexts and sectors.

The successful candidate will have:

• Degree in Marketing/Communications, Journalism (or related discipline)
  • Demonstrated ability developing brand copy and fresh, inspiring, relevant, integrated, campaignable creative, ideally including NFP
  • Demonstrated ability managing competing priorities, projects and campaigns in a range of channels, contexts and sectors
  • Excellent written and verbal communication skills, strong storytelling ability
  • Strong understanding of and experience with DM would be viewed favourably
  • A high level of stakeholder engagement skills
  • Strong awareness of, and/or interest in, news and current affairs

• Five years’ experience as a copywriter, content manager, or content marketing strategist leading teams and clients in high pressured brand and campaign environments

The Salvation Army is a Child Safe Organisation. All child facing roles will require the successful completion of a Working with Children Check. Applicants for all other roles require a mandatory National Police Check.