This is an identified role suitable for Aboriginal and/or Torres Strait Islander applicants

Seed considers that being Aboriginal or Torres Strait Islander is a genuine occupational requirement for this position under s14 of the AntiDiscrimination Act 1977 (NSW). Additionally the filling of this position/these positions is intended to constitute a special/equal opportunity measure under section 8(1) of the Racial Discrimination Act 1975 (Cth)

We encourage applicants from a diversity of genders, cultures, languages, abilities and experiences to apply.

Seed is looking for a First Nations Communications & Social Media Manager to join our team.

POSITION SUMMARY:

The Seed’s Communications & Social Media Manager will play a critical role in telling powerful stories, and delivering communications content that cuts through the noise to shift hearts and minds, whilst working to amplify first nations voices and move people to take action. The primary role will be within communications and marketing but the successful applicant will also have extensive responsibilities within public relations and stakeholder management.

Directly working with the Impact Director you will support the team in management of our social media platforms with strategies and engaging material supporting our brand awareness and educating our network of followers.

You will be a passionate communications professional experience in communications; developing, overseeing and implementing communications and/or marketing strategies; and managing day-to-day communications activities. You will be able to show strong experience in digital communications, social media management, marketing, storytelling, social impact strategy, campaigns and content production and managing communications teams.

A key part of this role is providing pathways for community, allies and donors to get involved and support our work. Whether it’s writing the copy for our supporter base emails, creating powerful content, elevating the voices of young mob in traditional and social media, prepping a volunteer before giving a speech or drafting a grant to fund our work, this role is all about ensuring that people see, hear and know how they can support First Nations leadership on climate change and protecting country.

The Communications Lead will lead project teams in delivering educational campaigns, cultural and cross-platform storytelling. The role will involve strong stakeholder relationship management without network or grassroots engagement as well as alongside other supportive First Nations organisations and other not-for-profit climate justice organisations. The First Nations Communications Manager will continue to shape the development of Seed to continue to deepen and scale the impact it is having.

To be considered for this role, you will have a strong understanding of the climate justice space and have a strong understanding of digital storytelling. You will be passionate about backing our organisation, impact team and grassroot network to share knowledge, perspectives and experiences that will support Seed in the fight for climate justice.

KEY RESPONSIBILITIES:

COMMUNICATIONS

• Develop and implement communications strategies.
• Lead strategic and development activities focused on communications.
• In conjunction with the Director & Executive Team, develop and deliver Seed Impact strategy.
• Review and manage Seed communications outputs, materials and assets. Including but not limited to: website, digital channels (social media and EDM), brand and campaign collateral, advertising, stakeholder communications, reports etc.
• Ensure best practice reporting of communications activities. Monitor, report and evaluate on communications activities.
• Communications with Seed’s supporters at key campaign and organising moments with compelling online and offline asks - this includes writing and sending supporter base emails, creating powerful online content, writing blogs, social media content and more.
• Build brand awareness Communication activities to support Seed brand awareness and business uptake (e.g. development of materials, procurement and engagement) Maintain the Seed brand and ensure communication is aligned to brand and impact objectives. Ensure all communications adhere to brand guidelines.
• Build the traditional media presence of Seed by monitoring the media landscape, writing/pitching media releases and coordinating spokespeople.
• Manage proactive and reactive media and PR opportunities. Write and review media releases.
• Delivery of exceptional quality, multimedia content across Seed platforms. Develop content strategies, create and refine editorial processes, and proof and edit content (including written content, photography, graphic design, audio, scripts, and video).
• Manage external communications suppliers and maintain excellent relationships with all suppliers. Build networks of external suppliers especially First Nations suppliers
• Act as a spokesperson for the organisation when required.

MARKETING

• Ensure communication and data management best practices and ensure we collect and use the right data.
• Build and manage strategic partnerships that support Seed strategic objectives. Key partnerships exist across First Nations communities and organisations, media, business, education and social impact/NFP sectors.
• Oversee the use of digital and marketing tools and platforms, ensuring the team is using the best and most appropriate platforms, and is trained in best practice use. Platforms used include but are not limited to Facebook Business, Google Business, Google Analytics, Google Suite, Raisely, Nationbuilder, Typeform, Monday and other CRM platforms.
• Develop marketing communications plans and/or campaign plans for all key projects, campaigns and resources to ensure our projects reach audiences and achieve high engagement.
• Develop fundraising strategies and set donor acquisition and retention targets.

PROJECT MANAGEMENT AND DELIVERY

• Develop innovative projects to deliver on Seed strategic objectives, driving creative development, project planning and execution.
• Advise on social impact, advocacy and campaign strategy and best practice.
• Lead project management to ensure projects are delivered on time and within budget.
• Concurrently lead multiple complex projects with limited direction, exercising managerial responsibility over these projects.
• Use best-practice project design, project management and communications approaches to deliver high quality and high impact work.
• Develop and maintain strong client and stakeholder relationships.
• Create storytelling projects, to contribute to the ongoing development and success of Seed’s impact work

OTHER :

• Undertake other duties in line with qualifications, skills and experience as required by and agreed with the Impact Director & CEO.