At MyLife Housing, we believe there is no place like home. Our vision is to provide each and every person with a disability a fresh, fit for purpose home within a community they can belong to. A home they are proud to live in, where they can interact with neighbours, entertain family and friends and be close to transport and shops.
We want to work with team members who share our ethos and who understand the importance of a home as a place where we find comfort, solace, joy, and love. We want you to strive to support the residents to maximise their independence whilst maintaining their privacy. You will be part of a team to help them create a home where they feel safe, supported, and happy.
The Marketing & Development Manager plays a key role in developing and implementing marketing strategies to identify and grow the pipeline of National Disability Insurance Scheme (NDIS) participants who may be eligible for Specialist Disability Accommodation (SDA) to achieve the opportunity to transition into their new home. You will nurture all leads through the enquiry stages and work through their SDA application journey, and through to tenancy. You have a proven track record in lead generation, conversion, and excellent customer service.
Responsibilities include:
Marketing:
- Develop and implement marketing and brand strategies to achieve business plan outcomes and meet KPIs.
- Develop, implement, and manage marketing resources, including the website, social media, and internal organisational communications.
- Develop key targeting strategies including SEO, retargeting, and other digital marketing initiatives to drive leads and increase brand awareness.
- Lead the development of content and provide guidance on visual designs and external communications.
- Establish and maintain relationships with key organisations to promote MyLife Housing apartment vacancies.
- Understand and maximise the efficiency of the CRM system to drive contact strategies and provide customer and business insights.
Managing Leads and Assessment:
- Be the central point of contact and manage the participant’s journey from enquiry and the SDA qualification/approval process. Manage initial assessment and intake of participant.
- Work alongside the Tenancy & Asset Management team to conduct regular site visits and tours with potential participants and stakeholders.
- Review of participant plans and profiles.
Business Development:
- Represent MyLife Housing at relevant industry expos, inter-agency forums, external networking opportunities, community development committees and working forums ensuring positive relationship development that result in positive referrals of participants.
- Working with the CEO, prepare and deliver educational information sessions to stakeholders regarding SDA housing and eligibility.
- Develop and maintain strong connections with industry stakeholders including allied health professionals and local hospitals.
Capabilities and Experience
With a desire to work collaboratively in a small dynamic organisation, you are autonomous, pro-active, with a can-do attitude and nimble even under pressure to achieve results. Your areas of knowledge and expertise that matter for this role:
- Ability to foster positive relationships with a range of people of diverse backgrounds.
- Strong customer relationship and stakeholder management skills.
- Minimum three years demonstrated experience in business growth, development, and marketing.
- Solution focused with well-developed problem-solving skills.
- Outstanding written and oral communication and influencing skills.
- Values that match those of MyLife Housing.
- A working knowledge of CRM systems and Microsoft Office suite.
- A current NSW Drivers License and a willingness to travel to the MyLife Housing SDA sites currently situated across Sydney, Illawarra region and Bathurst.
- Acquire and ensure all relevant NDIS screening checks, including Working with Children, NDIS Workers Screening Clearance or Police checks are maintained and kept up to date.
SDA or NDIS experience would be highly regarded, or at least a strong desire to learn more about and become more involved in the industry. Other desirable but not essential skills would be:
- Experience with reading and understanding Allied Health Reports, including Occupational Therapy reports.
- Comfortable navigating your way through complex environments, ideally in the area of National Disability Insurance Agency (NDIA) funding and the NDIS scheme.
- Background and experience in social, community affordable housing or disability housing.
Don’t meet every single requirement? If this role speaks to you but your previous experience doesn’t perfectly align, we encourage you to apply anyway. We look forward to meeting you!
Reporting Line: Chief Executive Officer
Location: Based at our office in Concord with flexibility to work remotely. You will also be required to spend time at MyLife Housing SDA sites.
For more information visit mylifehousing.com.au/join-us