Reporting to the Company Directors and based at our offices at Marrickville, this exciting and varied role will drive Lush brand messaging, strategy and execution across the Australasian business to positively impact sales, brand positioning and customer experience.

Key Objectives:

• Deliver powerful messages and an omni-channel experience to LUSH customers and staff across retail and digital, that impact loyalty, retention, sales and footfall.
• Create and drive the brand messaging strategy across Public Relations, Creative, Digital, Events and Ethical Campaigning for the business.
• Manage, develop and empower a team of passionate people across PR, Creative, Events, Digital, Campaigns and Graphic Design.
• In collaboration with the Senior Leadership Team, drive the overall success, profitability and sustainability of Lush across Australia and New Zealand.
• Project manage and deliver impactful campaigns to drive footfall and create moments of emotional connection and purpose for people.
• Work alongside global and local LUSH teams to ensure all messaging is aligned and delivered in a timely manner.
• Build and actively seek out new opportunities and relationships to improve both brand awareness and impact.
• Report and analyse the impacts of campaigns and brand efforts in order to make commercial and strategic business decisions.

Core Responsibilities:

• Project manage the Marketing Calendar, ensuring effective campaigns, events and messaging to drive footfall and engagement.
• Create and implement a brand messaging strategy based on business needs, industry trends or external impacts.
• Recruit and induct new team members as necessary, setting and enabling them to achieve goals that contribute to the business success across PR, Events, Creative, Ethical Campaigns, Digital and Graphic Design.
• Actively build relationships with internal teams both globally and locally to deliver all key brand messages and campaigns for Australia and New Zealand.
• Work alongside forecasting team to deliver seamless product roll out across stores and digital.
• Build ethical campaigns in alignment with global and local issues and in partnership with the Campaign Manager to ensure impact on issues which are ethically aligned.
• Actively seek out new external partnership opportunities and relationships for the brand across PR, Events, NFPs, Charities and sampling.
• Support internal meetings that ensure collaboration across teams, strong messaging and develop strategies to drive profitable sales.
• Represent the business as a spokesperson through speaking opportunities.
• Management of budgets and Profit and Loss within the scope of Brand Communications.
• As a member of the Senior Leadership Team, contribute to the broader business budget alongside Directors and other departments.
• Continue to manage an effective, creative and strong team to deliver business goals and team KPIs.
• Stay abreast of industry, retail and cosmetic trends.
• Other responsibilities as needed from time to time - we work as a team!

Our Perfect Match:

• Tertiary degree in Marketing, Communications or similar.
• Excellent relationship building skills both internally and externally.
• Fantastic commercial acumen and understanding of the retail environment.
• Creative mind and problem solver with strong solutions-focused attitude.
• Impeccable project management skills and strong stakeholder management.
• High level of people management experience with a focus on empowering people.
• Organised planner with long term, strategic business views.
• A big picture thinker with the ability to also understand the impact of the detail.
• Able to be proactive and reactive with business needs.
• Analytical and commercially sound understanding of business and actions needed to drive sales.
• Passionate brand advocate.
• Strong public speaking skills and ability to speak confidently on behalf of the brand and business.
• Has a strong ethical compass and is passionate about our brand values and beliefs.

Who Are We?

LUSH is a global manufacturer and retailer of fresh handmade cosmetics. We are known for our unique bath and beauty products, personalised customer service, in-store activism and fun shop atmosphere. LUSH is a campaigning company, working across human rights, environmental protection and animal welfare. We are dedicated to the practices of fair trade sourcing and supporting sustainable communities as well as giving back to organisations that can make a difference through our Charity Pot Program.

We Offer:

• A supportive team environment where your input and opinion is valued.
• A progressive work environment that celebrates diversity.
• Paid birthday leave.
• A generous discount on LUSH products keep you smelling and feeling fresh.
• A welcome pack of LUSH products and eco-friendly goodies.
• Company-sponsored Employee Assistance Program with free access to psychological, financial, legal and dietary advice.
• Monthly birthday cakes and a dog friendly office.