Founded in 1989, the Heart Research Institute (HRI) is an internationally recognised leader in cardiovascular research, dedicated to advancing science that saves lives. Cardiovascular disease remains the world’s biggest killer. It encompasses more than heart attacks, extending to stroke, blood vessel disease, peripheral artery disease, and a wide range of other vascular conditions. Our purpose is simple: to give people more time. More time to live well. More time with the people they love.

HRI is seeking an experienced Digital Marketing Specialist to cover a 9-month maternity leave contract with potential to extend. This role will be responsible for HRI’s email marketing, digital advertising, website, social media, and digital insights. Reporting to the Head of Brand and Communications and working alongside the Communications Manager and Events Manager, this position is an integral part of a small, high-performing team that supports philanthropy, science and operations.

About you

You're a well-rounded digital marketer with 3-5 years’ experience, equally comfortable building emails, developing lead generation campaigns, and creating content for social media. You are detail-oriented, have a solid foundation of copywriting and design skills, and can effectively manage your time.

Core responsibilities

• Email marketing – Design, build and optimise a campaign calendar across donors, prospects and supporters. Manage HRI's Active Campaign platform including segmentation, automation and A/B testing.
• Digital advertising – Run paid campaigns across Google Ads, Meta and LinkedIn. Manage budgets, track ROAS and hold our external agency accountable for output, reporting and brand consistency.
• Social media – Own HRI's organic social presence in collaboration with the Communications Manager.
• Campaigns and events – Drive digital lead generation and support end-to-end marketing for philanthropy and events.

What we offer

• A friendly, flexible and productive team environment
• A small and experienced marketing team
• Real work life balance
• Hybrid working with select days to WFH
• A convenient location in Newtown
• A competitive salary, plus generous not-for-profit salary packaging benefits

Skills

Excellent knowledge of enterprise level email marketing platform (Active Campaign or equivalent)

• Experience with a CRM system, ideally Dynamics 365
• Experience with digital reporting including Google, Meta, LinkedIn
• Experience with paid social and search advertising
• Experience with CMS tools, ideally CraftCMS
• Experience with social media content creation and management
• Excellent written, verbal and numerical skills
• Experience with design software including Adobe and Canva
• Self-motivational, to focus on enhancing learning and professional development within Digital Marketing
• Interpersonal, communications and teamwork skills

Desirable

• Experience working in a not-for-profit, scientific or medical organisation

We are expecting a high volume of application for this role. Please apply as soon as possible, as this job ad will close once we have received a sufficient response of relevant applications. Due to the volume of applications expected, only shortlisted candidates may be contacted.

Eligibility: To apply for this position you must hold full Australian work rights.

For more information about The Heart Research Institute, please visit our website www.hri.org.au.

The Heart Research Institute supports Equal Employment Opportunity.

We value diversity and encourage applications from women, Aboriginal and Torres Strait Islanders, Māori and Pasifika peoples, people with disability, LGBTQI individuals and applicants of diverse cultures and ages. 

We are committed to the safety and wellbeing of our employees and affiliates, and our community. Whoever you are, you are welcome at HRI.

If you have a disability and need support to submit your application, please email [email protected] using the subject line: Digital Marketing Specialist enquiry via EthicalJobs.