ORGANISATION

Life Ed Australia is the largest provider of preventative health and drug education to school children, empowering young people to face tough challenges and be the best they can be through making safer and healthier choices.

Since its establishment in 1979 and with the help of their much-loved mascot Healthy Harold, Life Ed operates in more than 4,000 schools and preschools across Australia, supporting more than 700,000 school children each year.

ROLE

Exciting opportunity for experienced Marketing Coordinator, responsible for supporting the development, design and delivery of educational marketing campaigns including digital and social media campaigns for Life Ed’s national office.

This role will be critical to creating awareness about Life Ed’s educational program and all the modules it delivers to pre, primary and secondary school aged children.

RESPONSIBILITIES

Executing all Education Marketing Campaigns

• Supporting the Marketing Education Manager in developing campaign creative
• Developing education marketing campaign social media strategies, content and assets
• Supporting education campaigns with EDM campaigns
• Working with like-minded organisations (education & parenting); ambassadors and influencers to help amplify education campaigns
• Responsible for website updates including the development of any accompanying resources
• Developing any flyers or other support materials required by the state Affiliates to market our program

Manage Life Ed National office’s social media calendar

• Brand & campaign content creation & planning including basic graphic design
• Scheduling and reporting
• Creating stories, fostering engagement and community management
• Work with Digital Marketing Manager ensuring integrated digital customer journey for campaigns
• Creation and management of online events for teachers and parents

Stakeholder Communications & Asset Delivery

• Developing a suite of marketing assets that help state Affiliates promote our programs to schools
• Manage Life Ed National office’s social media calendar
• Brand & campaign content creation & planning including basic graphic design
• Scheduling and reporting
• Creating stories, fostering engagement with user generated content and community management
• Working with the Digital Marketing Manager to ensure an integrated digital customer journey for all campaigns

Digital Asset Management systems coordinator

• Create and collect new assets as needed and ensure the entire organisation follows the processes required to maintain in order to improve operational efficiencies
• Ensure all marketing assets (videos, photos and graphics) are housed in the Life Ed DAM
• DAM system is Cloudinary so experience with this software or something similar will be highly regarded

YOUR SKILLS & ATTRIBUTES

• A few years’ experience in a similar role with responsibility for social media campaigns
• Tertiary or certificate qualifications highly desirable
• Proven written communication skills
• Excellent organisational skills and the ability to juggle competing priorities
• Experience in using marketing software including Campaign Monitor, Adobe Indesign, Adobe Illustrator, CANVA and Microsoft Office product suite
• Self-starter and willingness to learn all aspects of marketing essential
• Strong relationship building and stakeholder management capability
• Strong communication and administration skills
• Demonstrated ability to work effectively and collaboratively within a team

CULTURE

The team are passionate, supportive & extremely hardworking. They are very driven to reach their goals, so that they can continue to grow and deliver their much-needed preventative programs to young Australians.

If you are an effective marketer, possess the highest standards of professionalism and are passionate about using your marketing experience to make a difference to the health of Australian children, we want to hear from you!

Due to the urgency of this role we encourage early applications!