At Cerebral Palsy Alliance, we value diversity, foster an inclusive culture and champion equitable opportunities. We strongly encourage applications from candidates with a diverse range of backgrounds and lived experiences including people with disability, Aboriginal & Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, and the LGBTQIA+ community.

Join us and make a positive difference to the lives of people with disabilities, and to grow your career as part of our alliance of great minds. Our shared values are Passionate, Respectful, Ethical, Curious and Courageous.

Are you a skilled communicator with a background in PR or journalism and a passion for driving positive change? Do you excel at crafting compelling narratives that show everything from global impact in research and innovation, to personal stories of hope?

We are looking for a consummate storyteller who can harness the power of media, content and partnerships to amplify our impact as a global centre of expertise for cerebral palsy.

About the role

As the Media and Thought Leadership Manager, you will be a key driver in shaping our organisation's narrative, enhancing our reputation, and positioning us as thought leaders in cerebral palsy. Your strategic vision and storytelling prowess will help us reach new heights in creating awareness, engaging stakeholders, and mobilising support for our world-leading research, advocacy, technology innovation and services.

Responsibilities of the role (not limited to):

• Strategic Messaging: Develop and implement a cohesive media and thought leadership strategy aligned with our organisational goals. Craft compelling narratives that highlight our impact, values, and vision, ensuring consistency across all communication channels.
• Media Relations: Cultivate and maintain relationships with journalists, editors, and media outlets. Proactively identify media opportunities, draft press releases, and coordinate interviews to secure prominent coverage for our initiatives.
• Issues management: Identify risks to CPA's reputation and work with the Executive and agencies to develop issues management plans and pro-active measures to protect the brand
• Content Creation: Produce high-quality content, including op-eds, articles, blog posts, and multimedia materials, that showcase our expertise and insights. Collaborate with internal subject matter experts to distil complex concepts into accessible and engaging content.
• Thought Leadership: Identify emerging trends and issues within our sector, positioning our organisation as a go-to source for expert analysis and commentary. Seek speaking engagements, panel discussions, and partnerships to elevate our thought leadership.
• Metrics and Analysis: Monitor and analyse media coverage, engagement metrics, and audience feedback to refine and enhance our communication strategies. Provide regular reports to leadership on the effectiveness of media and thought leadership initiatives.

About you:

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field Minimum 7 years' experience in media relations, journalism, or strategic communications
• Excellent writing and storytelling skills with the ability to distil complex ideas into accessible content.
• Strong network of media contacts and a track record of securing high-profile coverage.
• Strategic thinker with the ability to align communication efforts with organizational objectives.
• Proficiency in leveraging digital and social media platforms to amplify messaging.
• Exceptional interpersonal skills and the ability to collaborate with diverse teams.
• Analytical mindset with experience in measuring the impact of media campaigns
• Innovative and curious - always looking at new and better ways of developing and delivering impactful content

benefits

Working for Cerebral Palsy Alliance offers you exceptional remuneration & benefits:

• Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
• Flexible ways of working - compressed hours, working from home options, flexibility surrounding hours
• 12 weeks paid parental leave and 2 weeks paid partner leave
• 2 additional leave days each year
• $100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
• Discounted gym membership for you and your family, using Fitness Passport
• Employee Assistance Program
• Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins Cerebral Palsy Alliance.

About Cerebral Palsy Alliance

Cerebral Palsy Alliance has supported people with disabilities for over 75 years. Cerebral Palsy Alliance is a global centre of expertise for cerebral palsy research, advocacy, intervention, and assistive technology innovation. Our research and innovation inform our world-class services, which include early childhood intervention, therapy, health and wellbeing, sports, assistive technology, independence skill building, supported accommodation and employment services.

Find out more at cerebralpalsy.org.au.

Important information:

At CPA the safety of our staff and clients is of paramount importance. We have assessed this role type as requiring a low level of physical functionality with some inherent requirements. For more information on what that may mean for this role please click here.
Please let us know if you have any pre-existing injuries or illnesses which you are currently seeking, or have sought, medical treatment for which you think may impact your ability to fulfil the inherent requirements of this role. CPA is committed to supporting an inclusive work environment and engaging workers with diverse lived experience. We will happily consider and accommodate reasonable adjustments that may be required to support candidates throughout the recruitment process, and to be successful and safe employees of CPA.

Cerebral Palsy Alliance is committed to the safety and wellbeing of our clients and staff. As such all employees at CPA must be triple vaccinated against COVID-19, prior to their start date. Cerebral Palsy Alliance is an Equal Opportunity Employer. Cerebral Palsy Alliance upholds, advocates for, and protects the  rights, wellbeing and safety of people with a disability. We are a child safe organisation and all workers are responsible to adhere to the NDIS Worker Code of Conduct.

CPA is a smoke free workplace including in, on and around CPA sites and vehicles.

How to Apply

Please click 'Apply Now' to complete your application.

If you have any questions about the role or require any reasonable adjustments to enable you to equitably participate in the recruitment process please email [email protected], using the subject line: Media and Thought Leadership Manager enquiry via EthicalJobs.