Why join Car Next Door?

Car Next Door is Australia’s largest car-sharing platform and one of Australia’s fastest-growing start-ups. We’re on a mission to improve communities' access to green transportation options and change the way people think about car ownership.As a marketplace platform, we enable neighbours to share cars using cutting-edge technology.

We solve complex logistical, technological and human problems to deliver a new way to use and own cars via an intuitive app users love. Our community is growing quickly across Australia with more than 250,000 members and counting. With the backing of strategic investors like Hyundai and Caltex, we’re ready for our next phase of growth and building up teams of diverse, talented people to make it happen.

About the role:

We are looking for a talented Social & Content Marketing Specialist to be a part of our growing Marketing team! In this role, you’ll be integral in developing a high-engagement social media strategy which will create a community of engaged and loyal Car Next Door followers. If you love turning ideas into creative strategies and crafting amazing content, we want to hear from you!

In this role, you’ll be responsible for:

• Turning our wider marketing strategy and brand into a highly engaging social media content strategy.
• Day-to-day creation, delivery and optimisation of social media content across social channels including Instagram, LinkedIn, Facebook and Twitter.
• Engaging in positive community management (complaints resolution is undertaken by Member Experience and will not form part of this role).
• Finding and leveraging user-generated content.
• Working with Performance Marketing Specialists to develop content for paid social advertising.
• Analysing performance data and social metrics to understand what is working and what is not, driving an evolving strategy.
• Amplifying our content through influencer partnerships that align with our brand values.
• Working with other team members to identify opportunities to reuse evergreen social content in other marketing channels including, but not limited to, our blog and email marketing.

What you’ll bring:

• 4+ years in a relevant social media role.
• A high level of engagement on multiple social media platforms, with a proven understanding of how to grow brands through multiple social media channels.
• Demonstrated experience leveraging user-generated content within brand marketing strategies.
• Skills in Photoshop, InDesign and Premiere Pro and can produce effective content for social media platforms.
• Knowledge of how to leverage social influencers to create an effective brand strategy and achieve business goals.
• Extensive experience tracking social media performance, using social media monitoring tools, and reporting on KPIs.

How we work:

We move quickly and encourage each other to deliver – working for great outcomes, not to tick off tasks. Everyone has a say and can contribute equally to the next great feature or opportunity. You’ll be surrounded by a world-class team of thinkers, designers, engineers, and leaders who prioritise:

• Embedding our values in everything we do
• Creating simple and well-loved products and experiences
• Making car sharing accessible and affordable

Please send through your application via the link, including a cover letter which addressed the following questions:

1. What are three things that you think contribute to great social media content?
2. Please provide an example of an effective brand social media account (on any platform). What do you think makes it so effective?

Apply now to join our amazing team!