ABOUT BATYR

batyr is a ‘for purpose’ preventative mental health organisation, created and driven by young people, for young people. We run programs that help smash the stigma surrounding mental health and empower young people to reach out for support. We help create supportive communities.

We are an energetic, fun and dynamic team who are passionate about changing the way we speak about mental health. Excitingly, we are on the hunt to build our team with even more passionate, skilled and driven people to continue to develop our high-performance culture and expand the reach and impact of batyr. If you want a workplace where you can bring all of your full, weird and wonderful self to the office each day, this is the place.

Working With Us

At batyr, we care deeply about those we welcome into our team and do our best to support everyone. We do this by:

• providing all permanent staff with a wellbeing budget that you can use on a gym membership, a new surfboard, pottery classes, music lessons, a spa treatment, a new book… almost whatever you need to help keep you feeling good
• providing wellbeing sessions and ongoing professional development, including Mental Health First Aid accreditation
• wellbeing leave - your personal leave doesn’t just have to be for sick days, at batyr you can also use this leave to support your mental health and wellbeing
• mid-year and start-of-year retreats
• flexible working arrangements
• 3 weeks paid parental leave + other entitlements
• salary packaging up to $15,900 pa - because we’re a not for profit, you can choose to receive a proportion of your wage as a reimbursement of personal expenses, with no income tax payable on this money
• a bring your own device policy, with reimbursements for using your own phone and computer

batyr is committed to providing a safe, culturally appropriate, inclusive environment for all people, regardless of their ethnicity, faith, disability, sexuality, or gender identity. We believe that everyone’s voice is valid and worthy of being heard and because of this we strongly encourage people from all backgrounds to apply, especially those from minority or marginalised communities.

About You

First and foremost you are a top notch communicator and thrive from connecting with others. You have a finger on the pulse for current trends in the marketing landscape and the prospect of being creative with a team of passionate people excites you. You take great satisfaction in finding ways to streamline workflows and improve efficiency. Creating processes fills you with joy and you like to leave things in a clearer state than when you found them. You’re a supportive leader as well as a team player and are always there to get stuck in with the day-to-day marketing operations when necessary. Celebrating the wins with your teams well as learning from things that didn’t go as well as you expected is important to you.

As with all of our employees, you will have an active interest in tackling the stigma in young people around mental health, and are aligned to batyr’s five values; empathy, inclusivity, balance, positivity and boldness.

Position Summary

The Marketing & Brand Manager is a key part of the Marketing & Fundraising team and will be responsible for overseeing all marketing activity including the website, social media, EDM and media opportunities to ensure batyr’s brand messaging is impactful and cohesive across all channels.

This role will work closely with the Head of Marketing & Brand to create a marketing and brand strategy that will support batyr to grow its presence and make its mark in the mental health landscape on a national scale.

Working collaboratively across the organisation is key to maximising marketing and branding opportunities for batyr. Reporting on marketing activity and using the learnings to improve performance will ensure this role’s success.

The Marketing & Brand Manager will be the direct report for the Creative Content Designer and the Marketing & Fundraising Coordinator. The Marketing & Brand Manager will report directly to the Head of Marketing & Brand based in Sydney.

All candidates will need to hold a current Working with Children Check and Police Check, or be willing to obtain these within one (1) month of starting the role.

Key Responsibilities

• Support Head of Marketing & Brand and Director of Marketing & Fundraising to develop an effective Marketing & Brand strategy that aligns to the broader organisational strategy
• Support, evaluate and identify opportunities and solutions to grow brand awareness and play a key role in ensuring batyr becomes an understood, recognised, relevant and engaging brand.
• Oversee all marketing communications including website, organic and paid social media, email, media and display advertising.
• ​​Oversee the production of marketing assets by supporting ideation, developing effective briefs and giving feedback to ensure high quality outputs.
• Help to build new processes to manage multiple projects and promote effective collaboration between departments and the Marketing & Fundraising team in order to drive positive business growth.
• Support the Creative Content Designer Lead and Marketing & Fundraising Coordinator and provide Learning & Development opportunities.
• Work as part of a creative and values focused team to promote batyr’s core mission and vision and actively contribute to the team culture.

Essential Selection Criteria

• 3 + years of relevant experience in a marketing/brand focussed role.
• Demonstrable experience in implementing brand and communications strategies, as well as campaigns and content for various audiences, across a variety of channels including EDMs, social media, digital & mainstream media.
• Ability to manage team members and collaborate in a small team, as well as work autonomously.
• Highly organised with exceptional attention to detail.
• Outstanding communicator with excellent interpersonal skills and a demonstrated ability to build strong relationships internally and eternally.
• Experience using Adobe Suite, Canva, Campaign Monitor (or similar email marketing platforms), Wordpress, Google Analytics, Facebook ads manager and other digital systems.

Desirable Selection Criteria

• A good understanding of the mental health space, including appropriate use of language
• Experience in the not-for-profit sector, particularly working with or within a fundraising team
• Experience using Salesforce and Raisely (or similar fundraising platforms)
• Experience managing teams
• Current drivers licence

A position description is attached.

batyr is a safe and inclusive workplace. Those from minority or marginalised communities are particularly encouraged to apply. This includes, but is definitely not limited to, people with a lived-experience of mental ill health, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, LGBTQIA+ people, and people with disabilities.