Who would suit this role?

This role is ideal for someone with a proven track record in a similar role, looking to upskill and/or join an organisation that empowers people to make a difference in the world.

Our digital team is dynamic, driven and ready for anything, as a lean team, we are an all hands to the pump group of people, who are also well organised and we run a tight ship. We are flexible, kind and supportive and believe strongly in collaboration and working together to get the best results. 

This role would suit someone passionate for the mental health sector, well versed in digital best practice, willing and able to drive projects from end-to-end. The role requires a good eye for design, crash hot content creation, a can-do approach and a growth mindset. The ability to champion and advocate the end-user/audience is a must. Finally, a sense of a humour is critical to success in this role!

Full time ongoing position.

About the Institute:

The Black Dog Institute is a Medical Research Institute and a global leader in translational mental health research. We harness the latest technology and other tools to quickly turn our world-class research findings into clinical services, education and e-health products that improve the lives of people with mental illness and the wider community.

We pride ourselves on translating our own world leading Workplace Mental Health research into an award-winning culture that encompasses a holistic view of wellbeing. We aim to create a positive, mentally healthy workplace that recognises the importance of meaningful work, balanced lifestyles, psychological well-being and continual learning whilst being guided by our core values - Collaboration, Compassion, Excellence, Innovation and Respect. We offer:

• Competitive salaries
• Salary packaging
• Commitment to Learning and Development
• Flexible working hours and work-life balance
• Generous parental leave policy
• Pet friendly office
• Social and team events

About the Role:

Reporting to the Digital Marketing and Communications Manager, this role is responsible for helping us work towards our strategic goals - increasing reach and driving engagement with Black Dog Institute research, products, services and resources – with particular emphasis on attracting the 60% of people that don’t seek for mental health.

The role is focused on using digital channels and marketing to engage a range of audiences including consumers, health professionals, workplaces and stakeholders. The digital team works across every digital channel, providing services predominantly to the research, fundraising and education teams.

Key Responsibilities:

• Assist the Digital Marketing and Communications Manager in developing, executing and reviewing digital and social media strategies supporting the strategic goals and workplans.
• Develop and oversee production of ad-hoc projects and ongoing integrated campaigns including concept development, content creation, implementation, monitoring and reporting.
• Provide analytics reports and resulting insights to the Digital Marketing and Communications Manager from key digital channels to inform strategy and decision making.
• Provide data and insights for quarterly Board reports.
• Support the development of new website and rollout of GEL framework.
• Curation, creation and distribution of eDM/Newsletters.
• Management of end-to-end campaigns.
• Develop and project manage videos that are being produced internally or by external production companies in line with the marketing and communications plan.
• Providing other digital communications assistance and support to Black Dog staff as necessary and reasonable.
• Ensure self and all staff comply with all WHS legislation WHS Policy and Procedures.

Selection Criteria:

Essential Criteria

1. A relevant tertiary qualification in Marketing, Communications, Digital, Design or related field.
2. 3 - 5 years’ work experience in a digital marketing and/or communications role – with examples of major projects across website, EDM, online programs, digital marketing, social etc.
3. Demonstrated experience with website Content Management Systems.
4. Proficiency in Adobe CC programs.
5. Experience with online tracking, Google Analytics and other analytics platforms.
6. Demonstrated experience in using and leveraging social media channels such as Facebook, Instagram, Twitter, LinkedIn to grow engagement and followers.
7. Proven track record in building and maintaining positive and collaborative relationships.
8. Excellent oral and written communications skills with a high level of attention to detail.
9. Ability to work both collaboratively and independently.
10. Demonstrated confidence with ability to manage multiple projects at once.
11. Empathy or alignment with mental health and wellbeing.

Desirable

1. Experience within the non-profit sector and/or a commitment to non-profit communications.
2. Experience using Adobe Premier Pro.