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Campaign Manager

Breast Cancer Network Australia

Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation.

We provide information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work to influence a stronger healthcare system to ensure all Australians affected by breast cancer receive the very best care, treatment and support.

BCNA was born out of a small group of determined women who wanted to make the breast cancer journey better. In 1998, when Lyn Swinburne founded BCNA, her vision was for no one to feel alone through their experience of breast cancer. In 2023, that vision still remains our priority.

This year over 20,000 Australians will be diagnosed with breast cancer, including 200 men. Sadly, we will also lose about 3,000 people to the disease.

Over the past 25 years, we have built a strong and resilient network that brings together over 175,000 individuals. We are led by the lived experience of those who have already been diagnosed and we are driven every day to make the experience better for those who will be diagnosed tomorrow.

BCNA is represented by the Pink Lady silhouette – symbolic of BCNA’s focus on the people affected by breast cancer and all those around them, not the disease.

 Job Description

An exciting new opportunity exists for an experienced Marketing Campaigns Manager to build awareness of BCNA's vital services for people affected by breast cancer.  Reporting to the Marketing Manager, you will take the lead in developing and executing imaginative, impactful multi-channel campaigns that build engagement and lead to increased conversions for BCNA's services and fundraising activities. 

With a high degree of autonomy and opportunities to collaborate with both external agencies and internal stakeholders across the organisation this is a fast-paced role requiring strategic insight and attention to detail that facilitates superb execution.  If you are a marketing professional with a results focus and growth mindset where insights are used to innovate and share learnings with colleagues, we'd love to hear from you. 

Key Accountabilities

  • Work with the Marketing Manager, to develop and lead marketing processes and relationships, both across the organisation and with external agencies, that support the development and implementation of quality, high-impact marketing campaigns and build BCNA’s brand awareness.
  • Working across the organisation and in cross-functional project groups, to develop, plan, implement and report on marketing campaigns that support BCNA’s corporate objectives and operational plan.
  • Working with the Communications Project Lead to ensure any marketing campaign activities are factored into BCNA’s media agenda ensuring services, programs, advocacy campaigns and events get coverage, with a particular focus on key activities such as Field of Women.
  • Work collaboratively with our Digital Marketing Specialist in the day-to-day management of social media planning and scheduling, to drive continued growth of supporter engagement across these platforms.
  • Work collaboratively with our Graphic Designer to deliver campaign material and creative assets that reflect our brand and drive impact and engagement
  • Make recommendations on the best use of our digital marketing streams for BCNA based on campaign results, to communicate to stakeholders the benefits of our enhanced digital landscape.

What you’ll bring to the role

  • High-level knowledge and expertise in increasing brand awareness and conversion through campaign management.
  • Demonstrated ability to deliver highly effective marketing campaigns that produce tangible and measurable outcomes with limited budget expenditure.
  • Extensive knowledge of brand and marketing strategies and channel management.
  • Demonstrated experience in managing agency relationships.
  • Demonstrated experience leading multi-channel campaigns, with an emphasis on digital media.
  • You will also be great at people, project, and stakeholder management. 

This role is 30 hours per week - Fixed Term to 30 June 2024.

how to apply

If this sounds like what you have been looking for and you are ready to be a part of something special, then please click the Apply Now button and attach a cover letter and your resume that outlines your skills and experience for this position. 

BCNA is an employer of equal opportunity and encourages and values diversity and inclusion. Aboriginal and Torres Strait Islander people are encouraged to apply.

Applicants must hold a valid visa with unlimited working rights suitable for an ongoing role and will be subject to successfully completing a National Police History Check.

How to apply

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