• Join one of the world's largest and most respected conservation organisations
• Workplace flexibility including monthly RDO
• WWF-Australia office location negotiable

Bring your digital marketing campaign management skills to make a genuine impact in one of the world's largest and most respected conservation organisations.

About the organisation

WWF's global vision is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. WWF-Australia is part of the WWF International Network, the world's leading, independent conservation organisation. We are active in over 100 countries and have close to 5 million supporters internationally. In Australia and throughout the oceanic region, we work with governments, businesses and communities so that people and nature can thrive within their fair share of the planet's natural resources.

WWF's mission is to halt the decline of threatened plants and animals and to support their recovery. We do this by addressing the threats that affect them using the best available science while working in partnership with communities, Indigenous groups, government and business. The world is changing fast. Our wildlife and wild places face unprecedented challenges. The result is people yearn more for nature and are connected with each other like never before.

We know that we can achieve more by partnering, sharing, empowering communities, forming alliances and building a movement for the environment. Working together is the answer. It is our goal to bring about this unified voice for nature.

Learn more about our 60 year history here.

About the role

The role is responsible for providing strategic direction and operational guidance to support growth, retention, engagement and development of WWF-Australia's digital audiences and supporter base across all digital channels. The Digital Marketing Campaigns Manager oversees WWF-Australia's digital marketing and advertising campaigns across all platforms for the purposes of supporting brand engagement, advocacy, lead generation and fundraising program goals.

The role manages all public-facing digital media advertising campaigns via Google 360 and directly on social media, and oversees outbound Email and SMS digital marketing campaign strategy and automation services using Marketo and Twilio.

Skills, knowledge and experience

• Demonstrated end-to-end digital marketing campaign management skills and experience, including; strategy, planning, proposition/asset design and deployment, audience segmentation/targeting, media buying/placement, optimisation, tracking, data analytics and reporting.
• Experience designing and running integrated digital marketing advertising campaigns with multimillion-dollar annual budgets designed to achieve both engagement (reach & frequency) and performance (lead generation and supporter acquisition and development conversion) campaign goals simultaneously.
• Demonstrated ability to establish and manage digital marketing campaigns directly on email, SMS, web, social and mobile app channel campaign platforms and via DSP to place search, programmatic display, native, video, connected/catchup TV (broadcast on demand/video on demand) and mobile in-app paid advertising.
• Track record of successfully working cooperatively and collaboratively to develop and implement integrated, multi-channel/platform digital marketing campaigns - including KPI goal setting, audience segmentation/targeting definition, retargeting and performance measurement and reporting.
• Expertise using analytics platforms and data for end-to-end campaign performance tracking, real-time performance analysis, attribution modelling and optimisation of creative and channel weighting based on data and insights.
• Strong working knowledge of conversion rate optimisation and testing and sound HTML/CSS production skills.
• Experience managing digital media agencies, media platform providers, digital advertising networks and service providers, including contract negotiations, communications, services, payments and reporting services.
• Excellent written and verbal presentation, communication and stakeholder relationship management skills.
• Strong budgeting, administrative, planning, scheduling and organizational skills.
• Demonstrated capability as a positive, optimistic, collaborative team leader with a supportive, inclusive, solutions-focused working style.

Previous experience leading a team within a digital media agency is advantageous, but not required. Current Google Adwords and Google Analytics Certification is also beneficial.

The ideal candidate will have an ability to work both autonomously and constructively within a team and be aligned with WWF's vision, mission and I-CCaRe Values - Integrity, Courage, Collaboration and Respect.

WWF values diversity and is building a workforce that reflects the community we serve. WWF is an equal opportunity employer and Aboriginal & Torres Strait Islander peoples, people from culturally & linguistically diverse (CALD) backgrounds, sexuality and gender diverse (LGBTQIA+) community members, and people living with disabilities are encouraged to apply.

WWF-Australia staff work in teams and in regional and remote communities. To protect the health and safety of WWF-Australia team members and people in regional and remote communities, WWF-Australia requires all persons who apply for employment at WWF-Australia after 25 October 2021 to provide evidence that they have received the first and second courses of an Australian government-recognised COVID-19 vaccination before a job offer can be made.

Applications

Please see the attached Job Description for further details. Applicants can apply via the Apply Now button below. 

Please include:

• A cover letter/statements against the selection criteria
• Your resume (CV)

We can only consider candidates with unlimited Australian working rights for this position.