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Digital Producer - Australia & New Zealand

World Animal Protection

Who we are:

World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our close-knit Sydney team, located in St Leonards, is full of a diverse range of people who all share a passion for creating a better world for animals.

Our vision is a world where animals live free from suffering. We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.

We are committed to providing equal opportunities for everyone regardless of their lifestyle choices, age, ethnicity, faith, disability, background, sexual orientation or gender identity. We value diversity and welcome applications from all sections of the community including Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTI+ people.

Main Purpose of the role

This hands-on position is directly responsible for the delivery of an efficient, high-quality digital service to the Australia-New Zealand office, managing digital projects and supporting the Marketing lead on more substantial projects. Projects include building digital assets to support the Marcomms, Campaigns, Partnership Giving and Fundraising teams in the Australia and New Zealand office, working within the global digital frameworks to strengthen and build World Animal Protection’s digital presence and brand. The role requires a thought leadership approach, bringing fresh ideas, new technologies and industry best practices.


    • 40% of the role is managing the delivery, enhancement and maintenance of digital content on our websites (landing pages, web stories, forms etc.)

    • 30% of the role entails optimising and reporting insights for our ecommerce platforms (our donation platforms and e-stores)

    • 15% of the role is reporting and insights performance and ensuring tracking and testing is properly set up in Google tag manager and on links and set up appropriate goals and tags

    • 5%adhoc duties including global digital upgrade projects

Duties and Responsibilities

Digital content:

  • A skilled user of all content management systems, able to troubleshoot and suggest improvements
  • Manage the day to day running of the digital platforms utilising a blend of editorial, creative and technical skills
  • Advise content writers and page guardians on implementing best practice, including our brand UX principles, SEO and online content writing guidelines to drive organic traffic to AU and NZ sites
  • Design, testing, creation and reporting for new campaign landing pages as required to enhance engagement.
  • Troubleshoot technical issues related to HTML templates, mobile-responsive design and other aspects of email execution, when required.
  • Liaising with internal local and international stakeholders to deliver timely communications to World Animal Protection supporters.
  • Interpret briefs, provide feedback and create and schedule updates in a timely manner.
  • Work with internal stakeholders to ensuring all digital assets and channels align with the brand guidelines.
  • Work closely with the Fundraising and Campaigns teams to provide support for fundraising and campaign activities online.
  • Transform user requirements into industry-standard web applications using your design and programming skills.


  • Manage, optimise and report on the ecommerce store and merchandise offerings for AU and NZ
  • Work with internal stakeholders to promote new products across digital channels
  • Manage, test and report donation forms performance for both Au and NZ

Tracking and analytics

  • Maintain tracking of digital activity in Google tag manager

  • Create reports in Google Datastudio and share relevant insights with internal stakeholders

  • Conduct testing and optimisation of the websites to enhance engagement

  • Work with the global digital team, local stakeholders and external partners to understand content optimisation performance metrics through A/B testing, heat maps and user behaviour to optimise design for impactful user experiences.

  • Manage required tracking, goals and event/UTM tracking within Google Analytics for Marketing, Fundraising and Campaigns and add tags in Google Tag Manager as required in collaboration with the marketing manager.

  • Work with the wider digital team to manage monthly and quarterly KPI reporting digital channels.

Skills and Experience


  • Experience using content management systems (esp. Drupal and Wordpress)
  • Quick learner and problem solving attitude
  • High attention to detail and good time management skills
  • Degree in Information Technology or Marketing
  • Minimum of 3-5 years industry/professional experience in a digital producer or web developer role
  • Ability to manage multiple projects based on demands and meet deadlines
  • Proficient in HTML and CSS
  • Relevant cross-functional experience (eCommerce, web, social media, apps)


  • Experience working on digital transformation projects
  • Knowledge of Javascript
  • Experience in Fundraising
  • Experience in using Marketing automation platforms would be highly regarded (esp. Marketo)

Benefits of working with us

  • A 35 hour base full time working week
  • Extra paid leave days at the end of each year
  • Paid study leave and study fee assistance where eligible
  • 17.5% annual leave loading
  • Flexible/Remote Working policy and a formal time in lieu program
  • The opportunity to voluntarily get involved in our campaigns and actions to help move the world to protect animals

At World Animal Protection we recruit with our values & behaviours in mind. Please bear this in mind through your application journey.

These are:

  • Global: We make decisions & act with a global mindset
  • Diverse & Inclusive: We actively encourage and promote diversity, ensure all voices are heard and included and are committed to equal opportunities for all
  • Collaborative: We work together and co-create to achieve lasting change
  • Agile: We make change happen in a fast-moving world
  • Growing People: We continually learn and develop
  • Accountable: We are role models. We take responsibility for our actions and encourage others to do the same.
  • Courageous: We push boundaries, take risks and set ambitious targets

A position description is attached.

How to apply

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