- Sydney > St Leonards
- Job posted on: 18th Jan 2022
- Applications close:
World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our close-knit Sydney team, located in St Leonards, is full of a diverse range of people who all share a passion for creating a better world for animals.
Our vision is a world where animals live free from suffering. We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.
We are committed to providing equal opportunities for everyone regardless of their lifestyle choices, age, ethnicity, faith, disability, background, sexual orientation or gender identity. We value diversity and welcome applications from all sections of the community including Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTI+ people.
This hands-on position is directly responsible for the delivery of an efficient, high-quality digital service to the Australia-New Zealand office, managing digital projects and supporting the Marketing lead on more substantial projects. Projects include building digital assets to support the Marcomms, Campaigns, Partnership Giving and Fundraising teams in the Australia and New Zealand office, working within the global digital frameworks to strengthen and build World Animal Protection’s digital presence and brand. The role requires a thought leadership approach, bringing fresh ideas, new technologies and industry best practices.
40% of the role is managing the delivery, enhancement and maintenance of digital content on our websites (landing pages, web stories, forms etc.)
30% of the role entails optimising and reporting insights for our ecommerce platforms (our donation platforms and e-stores)
15% of the role is reporting and insights performance and ensuring tracking and testing is properly set up in Google tag manager and on links and set up appropriate goals and tags
5%adhoc duties including global digital upgrade projects
Maintain tracking of digital activity in Google tag manager
Create reports in Google Datastudio and share relevant insights with internal stakeholders
Conduct testing and optimisation of the websites to enhance engagement
Work with the global digital team, local stakeholders and external partners to understand content optimisation performance metrics through A/B testing, heat maps and user behaviour to optimise design for impactful user experiences.
Manage required tracking, goals and event/UTM tracking within Google Analytics for Marketing, Fundraising and Campaigns and add tags in Google Tag Manager as required in collaboration with the marketing manager.
Work with the wider digital team to manage monthly and quarterly KPI reporting digital channels.
At World Animal Protection we recruit with our values & behaviours in mind. Please bear this in mind through your application journey.
A position description is attached.