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Retention Marketing Executive

UNICEF Australia
  • Permanent Full Time role based in Pyrmont, offering flexibility and hybrid home/office working
  • Work in a supportive, innovative and award winning individual giving team
  • Join a passionate and values-based organisation working for the rights of every child

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. In Australia we create impact for children and young people by elevating their voices, working with Governments to influence public policy, producing data and evidence, and working in partnerships to deliver innovative programs and initiatives which can be replicated at scale. UNICEF Australia is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

The Role

As the Retention Marketing Executive at UNICEF Australia, you will play an effective and efficient supporting role in retaining and engaging our amazing donor base. You will be a valuable team player and will be focused on the ongoing growth of our regular giving and cash programs, on top of optimising marketing programs and delivering a behaviour-based donor journey that will help our supporters stay loyal to us and the work we do for children. If you are highly motivated, supporter focused, and have a passion for delivering positive outcomes to children around the world, we would love to hear from you.

Key Responsibilities

  • Contribute to and execute marketing strategies that aim to maximise revenue, loyalty and influence from our existing supporter base
  • Provide assistance in the implementation of communications and programs aimed at our regular supporters
  • Optimise marketing programs on an ongoing basis providing creative and data-driven adjustments to existing and future programs to enhance supporter journeys.
  • Delivery of supporter engagement initiatives which includes events, communications, surveys
  • Execute lifecycle activities of direct marketing campaigns, as well as review and report on past campaigns
  • Collaborate with a wide variety of external agencies and internal stakeholders
  • Deliver campaigns on time and within budget
  • Willingness to go the extra mile during times of emergency, events or campaigns.

Selection Criteria

  1. Appropriate tertiary qualifications or equivalent experience
  2. Two to five years experience managing non-profit campaigns/appeals
  3. Demonstrated success at innovative and effective marketing management and evaluation
  4. Current knowledge and applied understanding of CRM and direct marketing across all channels
  5. Demonstrated expertise in using consumer insight, data analysis and market research to maximise ROI and LTV
  6. Effective organisational and time management skills coordinating new and on-going projects in a complex environment
  7. Experience in managing resources and staff in a NFP organisation
  8. High level communication skills and an ability to facilitate cross team projects
  9. Understanding of and passion for international aid

This position reports to the Donor Retention and Loyalty Manager and is a permanent full time position. The role requires occasional work outside of regular hours. We offer a work environment that prioritises flexibility, wellbeing and work outcomes, including a balance between working from the office and home.

A competitive salary commensurate with the not-for-profit sector is offered together with the availability of sector-leading salary packaging to achieve an overall generous remuneration package.

For further information on this position, please be in touch with our HR team at [email protected], using the subject line: Retention Marketing Executive enquiry via EthicalJobs.

How to apply

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