UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. In Australia we create impact for children and young people by elevating their voices, working with Governments to influence public policy, producing data and evidence, and working in partnerships to deliver innovative programs and initiatives which can be replicated at scale. UNICEF Australia is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About the Role

UNICEF Australia is looking for a 9 month parental leave cover for the Head of Brand and Campaigns role in the Fundraising & Communications team. Starting in February 2022, the role will take ownership and leadership of the brand plans for the year and work cross-functionally to deliver the 2022 strategy.

As Head of Brand and Campaigns at UNICEF Australia, you will lead the planning, delivery and execution of our brand strategy in 2022, building awareness of UNICEF as the world’s largest organisation working to protect children, no matter what. By building our brand profile through owned and paid media and sector-leading campaigns you will enable a more proactive and audience-focused approach to our communications from ideation through to review.

Key Responsibilities

• Embed a culture of cross organisational collaboration within the team, creating a centre of excellence that will build brand profile through owned, earned and paid media
• Work cross-organisationally to ensure that current ambassadors are engaged and new ambassadors onboarded, to help achieve UA’s full breadth of fundraising, brand and program objectives
• Lead brand partnership relationships with social media platforms and Government departments to work on collaborative campaigns and maximise our opportunities via these relationships
• Manage the website transition content team to generate new, engaging content across our functions and website sections ready for launch mid 2022
• Ensure engaging and high value content is created for UNICEF’s website and social media channels and supporter engagement publications, monitoring, and continually optimising based on performance
• Engage with external agencies as required to develop creative propositions, brand strategies and media planning
• Oversee the planning and booking of paid media for brand campaigns, ensuring appropriate targets and measurements are in place and that financial investments are optimised
• Actively engage with and understand the requirements of each business unit and collaboratively develop plans to support them
• Lead and develop the Brand and Campaigns team, role modelling UNICEF’s values and empowering individuals
• Manage the expenditure budget across the team and provide insights and reporting as required and seeking contra support of brand initiatives where possible

About You

1. Tertiary qualifications in Marketing, Brand or Communications (or related field) and minimum 8 years’ experience leading brand and content strategy
2. Proven experience in effectively developing, delivering and measuring successful consumer brand strategies
3. Comprehensive knowledge of digital media and experience deploying successful digital brand campaigns
4. Proven experience in relationship management and use of influencers, as appropriate to the Ambassador strategy
5. Understanding of, or interest in, international development issues, world affairs, current events
6. Experience in providing strategic advice to executives on brand and marketing priorities
7. Experience developing and using content digitally to achieve brand outcomes
8. Proven leadership and people-management skills, with capacity to develop and strengthen the skills of direct report/s
9. Willingness to work outside normal office hours and be on call to respond to requests particularly in the event of an emergency
10. A commitment to the work and values of UNICEF

What UNICEF Australia Can Offer You

• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which prioritises work outcome and not where you do your work
• A positive and values-driven work culture with ongoing social events
• A wellbeing package which includes access to meditation, yoga, EAP and a Birthday day off
• Commitment to our child-first philosophy with 12 weeks of paid parental leave for all parents, and additional leave provided for gestational parent
• The opportunity to support a global impactful cause and make a difference for every child

How to Apply

To put yourself forward for this fantastic opportunity please click Apply Now and submit the following documents:

• Your Cover letter which addresses the selection criteria and includes your total salary expectations
• Your CV

For further information on this position, please be in touch with our HR team [email protected] using the subject line: Head of Brand and Campaigns enquiry via EthicalJobs.

To be eligible for employment with UNICEF Australia you must be legally entitled to work in Australia and have satisfactory background checks prior to employment, such as mandatory police check and working with children check.