The Role:

The primary role of the National Digital Marketing Lead is to drive awareness, acquisition and donations for the Society of St Vincent de Paul via digital media – to draw people to the Society’s Mission and to increase revenue realised from fundraising and retail initiatives.

The role will be responsible for the development and implementation of national digital marketing strategies for the National Marketing & Fundraising Committee (NMF) to increase brand awareness and engagement with potential volunteers, members, shoppers and donors.

Key metrics include growth in website users and social media following, fundraising revenue, retail revenue and volunteer enquiries. Examples include the delivery of the digital elements of the Winter Appeal, Christmas Appeal, CEO Sleepout and Dressed by Vinnies Day.

Key Accountabilities:

This position reports to the National Marketing Manager based in Deakin, ACT.

1. Development, implementation and reporting on national digital strategies and initiatives
2. Development of digital marketing campaigns to increase the Society’s fundraising activities and net revenue
3. Design and implementation of digital marketing campaigns for retail
4. Digital development and management of the CEO Sleepout and retail campaigns
5. Management of the Society’s national Digital Working Group
6. Search Engine Marketing and Search Engine Optimisation
7. Management of digital agencies (e.g. search optimisation and platform providers)
8. Other duties as directed

The key accountabilities and the associated KPIs cannot be delegated without the authority of the CEO or their delegate. Other duties may be required, as directed, commensurate with skills and abilities.

A position description is attached.