Objective

To develop and implement effective marketing strategies, content and marketing analysis that will maximise fundraising revenue by building awareness of The School of St Jude, and attract new supporters and retain existing supporters.

Key Responsibilities

Planning

• Develop annual marketing strategies for online communications and campaigns.
• Develop annual visitor marketing strategies and public relations strategies.
• Contribute to the development of an annual work program timeline with deadlines for key marketing initiatives.
• Devise implementation plans for regular and feature online marketing campaigns, visitor marketing and public relations activities.

Implementation

In consultation with the Head of Marketing:

Brand Alignment

• Consistently apply the school’s Branding Guidelines and Writing Style Guide and editorial policy to all communications materials created and reviewed, and provide advice to other departments about their application as required.

Marketing and Communications Materials

• Write and coordinate the production and publication of engaging content for online communications including social media posts, newsletters, online campaigns, videos and podcasts for a wide variety of platforms.
• Write and coordinate the production of creative and compelling marketing and communications materials such as newsletters, reports, brochures/flyers, fact sheets, case studies, presentations, and other promotional resources.
• Work with the graphic designer to revise existing and/or create new marketing communications materials as required.

Public Relations and Visitor Marketing

• Seek and coordinate public relations activities, including writing media statements and media packs that will build awareness and support for St Jude’s by the Tanzanian Government, in-country media, and local community stakeholders.
• Develop strategies to increase visitor numbers to the school and create relevant marketing activities and materials that will increase the conversion of visitors to sponsors, donors, speakers and fundraisers. 
• Manage the school’s profile on Trip Advisor, and other travel review platforms, and develop strategies to increase ratings.

Marketing Analysis

• Plan and execute systematic and thorough tests on target audience engagement and make recommendations that will help fundraising activities adapt to changing supporter behavior and values.
• Provide insightful and timely results analysis that helps to improve future marketing activity and are communicated clearly to everyone who needs to understand them.

General

• Work with business and academic teams in accordance with approved communications and authority protocols.
• Ensure data entered into the CRM database and other data recording systems is accurate and up-to-date.
• Review the newsletter subscription list monthly to ensure bounced records are assessed and updated as required and new subscribers to the newsletter list are added to CiviCRM.
• Periodically review that new supporters on the database are being automatically added to the newsletter list.
• Maintain awareness of security procedures in regard to storing, recording and transferring data in accordance with St Jude’s privacy and child protection policies.

Monitoring and Review

• Conduct market segmentation research and analysis to ensure a comprehensive understanding of current and potential target audiences.
• Generate monthly and quarterly reports including outputs and outcomes (results) in line with department KPIs.
• Monitor, review and update strategies, plans, processes and procedures as required, and at least annually in October.

Continuous Improvement

• Review new technologies and keep up to date with latest trends in marketing and fundraising analysis, making recommendations for relevant revenue generating initiatives.
• Keep updated with current marketing and fundraising trends that may positively influence marketing practice.
• In collaboration with business office managers and department heads implement agreed improvements and modifications to marketing activities.
• Always look to develop new and innovative ideas to engage supporters and improve supporter engagement, retention and renewal.

Other

• Support the values, vision, mission and strategic goals of the school.
• Periodically suggest improvements to the departments’ procedures and submit to supervisor for approval.
• Participate in House Checks as requested by Community Relations team.
• Participate and support fellow staff in school mission related activities such as all School Celebration Days throughout the year.
• Participate in student selection process, in particular working after hours on rest days and public holidays up to 20 Saturdays per annum.
• Perform any other duties as assigned by the Head of Marketing and C&SD Manager.

Qualifications, Skills & Attributes

• Degree in marketing or communications.
• Experience in fundraising or not-for profit marketing roles viewed favourably.
• Demonstrated high level English verbal, written and visual communication skills including ability to create compelling communications materials.
• Strong writing skills, both in a house style and in presenting complex information in concise reports.
• Experience of analysing and interpreting stakeholder or customer data to identify trends and drive optimisation.
• Strong skills working with databases and a good level of numeracy.
• Demonstrated ability to manage competing priorities and meet critical deadlines to achieve KPIs.
• Flexibility and ability to work well in a team.
• Energetic, consistent and dedicated personality with excellent interpersonal skills.
• Demonstrated ability to provide mentoring and training for colleagues.
• Ability to work collaboratively with International and Tanzanian staff to achieve the best possible outcomes.
• Good computer skills (Microsoft Word, Excel, Outlook and databases).

Attributes you need to be a successful St Jude's staff member

• Be flexible, open-minded, and tolerant and appreciate the complexities of working in a rapidly growing charity in a developing country.
• Have a passion for our mission and a strong desire to make a positive difference performing a variety of tasks; from the mundane to the fun and interesting!
• Energetic, consistent and dedicated personality.
• Work well independently and as part of a team of Tanzanian staff and international volunteers.
• Have good emotional and physical health and the energy and drive to take on new challenges.

What we can offer you

• A local wage that will allow you to live comfortably in Arusha – a vibrant gateway to Tanzania’s world-famous national parks.
• International Employees Benefits Package including: house benefit allowance and access to furnished on-campus accommodation (WiFi included); plus contract completion bonuses.
• Mid-morning tea & lunch (during working days)
• Opportunities for career development.
• Welcoming community of international and local employees.
• 28 days annual leave plus Christmas leave bonus available.

A position description is attached.