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Marketing & Communications Manager

SisterWorks Inc

Looking for an exciting and challenging career opportunity?

SisterWorks Inc. is looking for a creative and experienced Marketing and Communications Manager to manage organisational communication, marketing activities and initiatives during an exciting growth period as we celebrate our 10th anniversary, creating a new brand identity and communications platforms, and programmatically expand into our second decade.

We are seeking a highly skilled marketing professional who is looking for a challenging and rewarding role and can thrive in a dynamic, fast-paced environment. This person needs to be confident and interested in working with and creating positive impact for the migrant, refugee and asylum-seeking women of varied cultural backgrounds engaged with SistersWorks, by building effective internal and external relationships.

The successful candidate will utilise their strong organisational skills and results-driven focus to develop a collaborative work environment amongst the Marketing, Programs, Social Enterprise and Engagement teams to create, design, implement and evaluate highly effective marketing and communication initiatives within agreed budgets, timeframes, and to SisterWorks stakeholder satisfaction.

About the Role

The Marketing and Communications Manager reports to and works closely with the Head of Marketing and Engagement and is responsible for SisterWorks development and delivery of all organisational communication and marketing (MarComms). The Marketing and Communications Manager is responsible for developing and maintaining the organisations’ brand, identity, and public profile. Priorities include the creation and production of SisterWorks organisational collateral and digital communications, analysing key audiences and insights, and establishing and maintaining reporting and analytics for MarComms activities and initiatives.

The role works collaboratively with the Programs, Social Enterprise, and Engagement teams to design and implement coordinated channel marketing strategies, which drive participation and revenue. The role also provides critical assistance with SisterWorks’ Engagement strategy and events as needed.

Roles and Responsibilities

  • Lead a collaborative process to develop innovative content from ideation and topic development to scheduling and delivery of an annual work plan, and workflow processes to incorporate the communication needs of SisterWorks organisational, Programs and Social Enterprise offerings
  • Manage the redevelopment of the SisterWorks’ website to setup content dashboards, benchmarks and processes to optimise performance, campaigns and reports
  • Work collaboratively with the Ecommerce Digital Marketing Coordinator, the Engagement Officer and SisterWorks Programs and Social Enterprise to ensure a seamless user experience across websites, mobiles, videos, emails, blogs, content marketing, social media platforms, collateral (flyers, annual reports, etc) and organisational events
  • Lead and conduct monthly and annual multivariate, content and marketing analyses (SEO, target groups, effective campaigns, competitors etc) and utilise analytics tools to gain customer insights and improve content, user experience, increase engagement and conversions across all channels
  • Work collaboratively to establish and ensure the adherence to the new SisterWorks brand and style guidelines across the organisation, including redeveloping the brand identity for organisational collateral and digital communications (edms, social media platforms, annual report, industry, and advocacy campaigns, etc).
  • Work closely with the Head of Marketing and Engagement to develop and implement engagement campaigns to support advocacy and fundraising activities, and participate in designated SisterWorks events on weekends and evenings as needed
  • Manage and track budgets with external service providers relating to marketing and communications projects (including content providers, design agencies and communications providers)
  • Remain up to date with existing and emerging technology, best practices, communications platforms, and delivery to inform recommendations to the organisation

A position description is attached.

How to apply

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