Are you looking for a job in communications that really makes a difference? Sea Shepherd is hiring! Join our dynamic and passionate Australian team and be part of the movement to defend, conserve and protect our ocean. We're looking for someone who is highly-motivated and has the skills to engage and inspire our large social media and digital subscriber to take action for the ocean! Is this you?

ORGANISATION

Sea Shepherd Australia is a non-profit marine conservation organisation, that campaigns to defend, conserve and protect the ocean. Our mission is to protect defenceless marine wildlife and end the destruction of habitat in the world’s oceans. We use Innovative direct action tactics to investigate, document and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced oceanic ecosystems, Sea Shepherd Australia works to ensure their survival for future generations.

JOB DESCRIPTION

Permanent part-time (4 days a week)

Reports to: Communications Director

Location: AUSTRALIA WIDE - Flexible arrangements to work from the office in Williamstown, Victoria or work from home.

PURPOSE

In line with SSA’s strategic direction and under direction from the Communications Director, coordinate digital activities to deliver cutting-edge, engaging content with the goals of motivating and building our online community, increasing awareness and driving engagement.

MAIN TASKS AND RESPONSIBILITIES

In this role, you will devise and distribute digital content as well as build our supporter base through a variety of sources. You will be responsible for;

• Managing SSAL’s social media channels
  • Create compelling content that is well-informed and supports organisational goals
  • Use innovative strategies to optimise audience engagement and action across all Sea Shepherd Australia social channels (Facebook, Twitter, Instagram)
  • Engage with the broader public to inform, inspire and empower people to protect the ocean
  • Proactively pitch innovative digital content ideas and translate campaign plans into cutting-edge online content
  • Work with the communications team to manage a content calendar for key platforms.
  • Manage digital advertising across Facebook to maximise reach and effectiveness.
  • moderate social media channels in line with SSA standards and plans
• Optimising Digital Content
  • Edit and publish website content to drive traffic and create conversions
  • Facilitate the co-design, delivery and publication of Sea Shepherd Australia’s targeted supporter emails including updates to regular givers and volunteers
  • Ensure integration of multi-channel supporter journeys
• Journalist Outreach
  • Edit and distribute press releases in coordination with the team.
  • Monitor the media for relevant stories and proactively pitch news angles to the communications team.
  • Develop and maintain relationships with journalists and press outlets.
• Performing ongoing analysis
  • Proactively research, evaluate and report on emerging trends, and the effectiveness of social media strategies and content.
  • Use Google analytics, Facebook insights and other analytical tools to report on key website metrics, social media traffic and engagement statistics in a monthly report to be presented to the Communications team

KEY SELECTION CRITERIA

• Strong knowledge of communication strategies across social media and web
• Expertise in the latest online engagement techniques and other rapidly developing media
• Strong written, oral and interpersonal communication skills
• Intermediate graphic design skills, with proven ability in Adobe suite
• Ability to work as part of a team, under time constraints and strict deadlines, with minimum of supervision
• A passion for ocean conservation

OTHER ATTRIBUTES THAT WILL HELP YOU STAND OUT

Social media experience and skills, basic video editing skills, experience in the Not-For-Profit sector, experience using Mailchimp, experience working with various departments within an organisation including fundraising.

WHAT SHOULD I INCLUDE IN MY APPLICATION?

If you share our vision for a thriving ocean, apply now, and complete the application as detailed below:

• Please attach a cover letter to help us understand a little more about what inspires you.
• Your current resume
• In a separate document create a social media post to promote the protection of sharks. This should be a graphic and a caption.
• Please provide examples of previous social media campaigns or posts.

Please do not call the main Sea Shepherd number. If you require a call back, email [email protected], using the subject line: Content Distribution Coordinator enquiry via EthicalJobs and request a phone call.