The Social Media Specialist is responsible for managing social media communities, developing social media strategies and reporting on data and analytics. The position also creates content for websites, assisting with other digital communications and fundraising initiatives by utilising multiple digital platforms and tools.

Specific Responsibilities include:

Social media

• Create and implement a social media strategy aligned with the three-year digital strategy.
• Manage and grow social media communities (primarily Facebook, Instagram, LinkedIn and Twitter) through sourcing and publishing engaging stories and curated content and interacting with communities.
• Align social media output with Foundation and Sydney Children’s Hospitals Network (SCHN) campaigns and priorities as appropriate, working collaboratively with SCHN’s Hospital PR team.
• Monitor, interpret and report on social media digital analytics and provide advice and reports based on this information to improve the Foundation’s digital communications and fundraising activities.

Campaigns

• Provide social media support and guidance to all Foundation Campaigns.
• Manage social media advertising, liaising with third-party providers and analysing and reporting results.

Content

• Maintain and co-ordinate content for Foundation website including news items and daily content publishing (provided by various stakeholders)
• Adhere to good governance of digital communications through appropriate policy and procedure, advice and knowledge sharing.

Selection Criteria

1. A minimum of 4 years’ experience in social media roles, preferably in a not-for-profit fundraising environment.
2. Demonstrated experience managing social media communities and social media campaigns, and demonstrated experience managing paid social media campaigns, analytics and reporting.
3. Demonstrated expertise in developing content for websites.
4. Experience in digital analysis and reporting using analytics platforms.
5. Excellent planning and organisational skills and the ability to prioritise effectively.
6. Strong networking and interpersonal communication skills and proven ability to develop productive, results-focused and effective working relationships.
7. A commitment to display empathy and sensitivity with patient families to honour the patient and family story.
8. Demonstrated high standard of integrity, ethics, judgement and confidentiality.

What we can offer:

• Randwick location
• Opportunity to match your career to a compelling cause and see the impact of your work.
• A supportive workplace, with access to professional development opportunities.
• Discounted gym memberships
• Flexible working options
• Attractive NFP salary packaging benefit

Please note that we review applications as they are received, so this ad may be withdrawn prior to the expiry date.