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Digital Marketing Manager (volunteer) - Flexible location

Right Now Inc

About Right Now

Right Now is an independent not-for-profit media organisation focused on human rights issues in Australia. Our work begins with the belief that creating a positive, rights-respecting culture in Australia begins with the flow of information. Our vision is an Australia where people have informed and inspired discussions about human rights, equality and justice.

Reporting to the Editor-in-Chief, the Digital Marketing Manager will develop a growth strategy for Right Now’s digital marketing. Working in a team environment, the Digital Marketing Manager will lead our presence on social media, maintain and further our brand online, and find new and exciting ways to engage our readership across our digital channels.

Being a fully volunteer-run organisation, Right Now is a place where passionate people congregate to tell stories well, support independent media and one another, while also defending human rights. We pride ourselves in having a fun, social community of volunteers, networking opportunities in the NGO and human rights sectors, and supporting staff with their career goals.

Now in its fourteenth year, Right Now has published a vast range of established and emerging writers, poets, human rights activists, lawyers, academics and artists, with a particular commitment to elevating diverse voices and perspectives. Right Now seeks to consistently emphasise the importance of human rights, both by highlighting stories that are relevant to readers’ daily lives and uncovering the ways in which human rights are being compromised and celebrated in Australia and around the world.

Digital Marketing Manager tasks

The Digital Marketing Manager will:

  • Develop and implement a digital marketing strategy designed to promote our stories, grow the reach and profile of our online magazine, and engage our community of readers. This includes developing engaging content for our social media channels and our monthly e-newsletter.
  • Manage Right Now's Facebook, Twitter, and Instagram accounts. This includes moderating comments and responding to enquiries and messages on our social media accounts.
  • Collate and send monthly e-newsletters to Right Now subscribers, as well as develop strategies to build our email subscriber base.
  • Work with the Editor-in-Chief to ensure the Right Now website meets best-practice user-experience and SEO.
  • Report on, and analyse, digital performance to improve outcomes. This includes preparing digital reports for the Editor-in-Chief and the Board.
  • Further Right Now’s profile within the human rights, artistic and literary sectors in Australia, and build our brand recognition online.
  • Advise on and apply new digital trends and best-practices.
  • Scopes social media for partnership and growth opportunities for Right Now.

Key competencies

  • An autonomous self-starter who is comfortable working both independently and in a team.
  • Strategic thinking, with an ability to create engaging online content.
  • Excellent communication skills across a range of social media platforms.
  • An interest in staying atop the latest social media and digital trends.
  • Experience in best-practice SEO and marketing tools, like Facebook Ads Manager and Google Analytics, is a plus.
  • An interest in human rights and social justice issues in Australia will be looked upon favourably.
  • The ideal candidate has proven success in managing Facebook, Instagram and Twitter accounts. However, we know everyone needs to start somewhere!

Time commitment

  • Attendance at fortnightly editorial meetings (via Zoom). Some additional meetings may be required.
  • Regular communication with the editorial team in between editorial meetings.
  • Bimonthly reports to the Board.
  • Daily engagement and posting on social media (with the exception of weekends).
  • Estimated 4-6 hours per week.

More information

Right Now is stronger when our team has a diversity of backgrounds and experience, including lived experience. Aboriginal and Torres Strait Islander peoples, People of Colour, people from culturally and linguistically diverse and refugee backgrounds, people with diverse religious beliefs, women, LGBTIQ+ people and people with disability are strongly encouraged to apply.

Rastko at community@rightnow.org.au, using the subject line: Digital Marketing Manager (volunteer) - Flexible location enquiry via EthicalJobs with any questions you might have to assist with your application.

Please note that applicants can be based anywhere in Australia.

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