ABOUT PWDA

People with Disability Australia (PWDA) is a national disability rights organisation. Its membership is made up of people with disability and organisations primarily constituted by people with disability. PWDA was founded in 1981, the International Year of Disabled Persons, to provide people with disability with a voice of our own. PWDA has a cross disability focus – we represent the interests of people with all kinds of disability. PWDA is a non-profit, non-government organisation. We employ over 50 staff with 25% working in regional areas.

ABOUT THE ROLE

The Digital Marketing & Communications Specialist is responsible for:

• Management of all PWDA digital marketing and communications assets including the PWDA website, social media channels, CRM, image library, digital fundraising platform and digital campaigning platform.
• Development and production of all PWDA digital communications content including: website content, social media posts, member EDMs, newsletters, videos, digital marketing content, digital campaigning content, digital publications.
• Development and implementation of the PWDA digitak communications strategy.
• Supervising the maintenance of all PWDA digital comms assets and liaising with relevant PWDA suppliers including our web developer and CRM developer.
• Assisting the PWDA Communications Team with administrative and technical support as directed.

External and Internal Communications

• Create content for, distribute content across and manage maintenance of PWDA’s social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube)
• Develop, produce and implement digital marketing campaigns for PWDA programs, services and activities via banner advertising, EDMs and social media.
• Create and distribute member communications.
• Create and distribute e-newsletters and EDMs.
• Assist with the development and production of basic video content.
• Assist in the production and distribution of PWDA digital publications including: annual report, newsletters, policy guides, recruitment and employee literature, presentations and booklets.
• Regularly update the PWDA Wikipedia Page.
• Provide editorial input to PWDA communications.
• Assist in the use of internal communications systems.

PWDA Website

• Create and publish new content for the PWDA website.
• Regularly review website and update content as required.
• Provide support to the PWDA Communications Team to publish and upload new content and functionality to PWDA website.
• Create forms, sign-ups and other interactive elements and maintain their functionality.
• Liaise with PWDA web developer to manage maintenance of the PWDA website.

Community Relationship Management (CRM) System

• Manage the use and maintenance of the PWDA CRM (Civi).
• Liaise with the Communications Team and other internal stakeholders to continually update and improve the content and functionality of the CRM.
• Use the CRM to drive membership and stakeholder engagement and consultation.
• Manage the maintenance of the PWDA digital fundraising platform (Grassrootz).
• Manage the maintenance of the PWDA digital campaigning platform (DooGooder).

Strategic Planning

• Assist with the development and implementation of the PWDA digital communications strategy.

Organisational Participation

• Role model key organisational values and behaviour.
• Participate in PWDA general staff meetings, team meetings, PWDA committee meetings and organisational development activities such as strategic planning and policy development
• Participate in relevant professional development activities including training

This is an integral role in delivering PWDA vision of a socially just, accessible and inclusive community, in which the human rights, belonging, contribution, potential and diversity of all people with disability are recognised, respected and celebrated with pride.

This is a full-time role of 35 hours per week. It will be a maximum term contract role for 12 months, with a view to renew annually based on performance and funding. Award Classification is Level 6 under the Social, Community, Home Care & Disability Services Award 2010. PWDA pays above Award, and the salary on offer is $97,329 per annum plus salary packaging and superannuation.

SELECTION CRITERIA

Essential

• Qualifications in digital marketing/communications or related discipline with minimum 5 years of experience in a similar role, preferably in a disability or not-for-profit organisation.
• Demonstrated understanding of development and implementation of digital communication plans and strategy.
• Demonstrated understanding of social media including content production, advertising, reporting and analytics.
• Demonstrated experience in copywriting for websites, newsletters, social media and digital advertising campaigns.
• Demonstrated experience in managing websites using CMS systems (preferably Wordpress), in creating basic graphic and video content (preferably using systems such as Adobe Creative Suite, Canva and Premiere), and capacity to learn new software and systems as needed.
• Demonstrated excellent communication (verbal and written), interpersonal and organisational skills.
• Excellent capacity to manage timeframes and competing priorities, including managing deadlines.

Desirable

• Understanding of how to produce accessible digital content (or proven capacity to learn quickly).
• Understanding and commitment to the rights and interests of people with disability.
• Personal or family experience of disability.

OTHER JOB REQUIREMENTS

• Working with Children Check

PWDA is a registered employer under the Child Protection (Working with Children) Act, 2012. The successful applicant must be approved under the Working with Children Check prior to taking up appointment.

• NSW Police Check

PWDA receives funding from Ageing, Disability and Home Care (ADHC), NSW Department of Families and Community Services (FACS) under the Disability Inclusion Act 2014. The successful applicant must be approved under the NSW Police Check prior to taking up appointment.

• Three-month probationary period.

PWDA is a proud employer of people with disability, and people with disability are strongly encouraged to apply for these positions. We are an EEO employer and we embrace the diversity of our people, such as diversity in disability, race, cultural background, ethnicity, age, gender identity, sexual orientation or intersex status.

For more information about this role, please contact Michael Badorrek, Marketing & Communications Manager, at [email protected] using the subject line: Ethical Jobs: Digital Marketing & Communications Specialist on 0408 682 867.