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Online Launch and Campaign Manager - Flexible location

Mindful in May

ABOUT THE MIND LIFE PROJECT/MINDFUL IN MAY

The Mind Life Project is a social enterprise that supports people around the world to learn inner tools for greater happiness, resilience and wellbeing while also raising funds to address global poverty. We do this through our online mindfulness based personal development programs.

Mindful in May (one of the Mind Life Project’s signature offerings) is the world’s largest global online mindfulness fundraising campaign that’s reached over 40+ countries and features a program including the world’s best leaders in the field.

The program has attracted the support of corporate companies including Google and celebrities such as Magda Szubanski and raised nearly $1 million to build clean water wells in developing countries.

We’re passionate about growing our programs and working hard to help change the world for the better!

ABOUT THE ROLE

As the Online Launch and Campaign Manager, you’ll bring your cutting edge knowledge of online marketing and sales to develop and execute strategies to grow the Mind Life Project meditation membership and the annual Mindful in May campaign, touching more lives and having a larger positive impact in the world.

This is a predominantly virtual role ideally someone based in Australia (same time zone) however we will consider overseas applicants for the right fit. In person work can be negotiated for Melbourne based candidates.

3 days/wk with increase to 4/days during peak period of Jan to May (negotiable)

Salary: 100k incl super (pro-rata)

THIS DESCRIBES YOU SO WELL, IT’S SCARY...

You have a proven track record of running successful online launches ideally in the online course and content space; not in selling online products (ie. shoes, fashion).

You’re obsessed with learning and love spending your free time staying on top of the latest digital marketing and launching trends (you’ve got your finger on the pulse of the world’s leaders in this space).

You’re super organised, have a capacity for juggling multiple tasks; creating timelines and managing teams on asana/trello is your bread and butter.

Your understanding of “landing pages, mobile friendly, ROI, conversion, funnels, lead magnets” is second nature to you.

You have worked in the wellness industry or have a strong personal interest in wellbeing with an awareness of the leading global brands in mindfulness/wellbeing.

You have deep and extensive marketing and sales knowledge, understand the importance of data driven strategy and execution, and are comfortable with the mechanics of launching online programs.

You learn fast, you’re great at taking initiative (a natural problem solver) and are not afraid of trouble shooting on tech platforms when the need arises.

You’re insatiably curious and love taking on new challenges that stretch and challenge you to put your skills towards growing a business and doing work that REALLY matters.

RESPONSIBILITIES INCLUDE:

  • Project managing online launches (ie Mindful in May global fundraising campaign and Mind Life Project online membership): Creating a strategy drawing on industry leaders to powerfully launch and grow online programs. Acquiring ambassadors and promotional partners to expand the reach of the business. Managing our agile team (social media, web developers, customer service, PR) to create streamlined, smooth, organised launches.
  • Email database management: Becoming expert at managing our online database and CRM, creating editorial calendars, scheduling, monitoring stats and analytics on email open rates, growing the email list, etc.
  • Marketing, growth, analytics: Developing strategies to grow the online business, ie building relationships with potential partners, liaising with PR, working with web developers and designers to expand reach and impact of the business and improve customer acquisition costs and sales conversions. Tracking analytics and adjusting execution of strategy accordingly.
  • Creating Business systems: Bringing your organisational brilliance to improving and ensuring smooth running of business and work flow (ie. asana, google docs, spreadsheets, timelines, operationalising work flow).

YOU’LL KNOW YOU’VE BEEN SUCCESSFUL IN THIS ROLE IN ONE YEAR IF:

  • Your strategy and execution has contributed to Mindful in May doubling in growth in terms of participants and fundraising for clean water in developing countries.
  • You have successfully assisted in growing the Mind Life Project membership program and created automated funnels for the evergreen online mindfulness program that see significant growth of the business in terms of revenue and impact
  • You have helped significantly grow the Mind Life Project email list through assisting in list building strategies and executing these strategies.

To apply, fill out the form available via the Apply Now button.

** We may fill the position before closing date for the right candidate so apply now!

How to apply

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