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Digital Marketing Coordinator

Marlin Communications

Charities are a wonderful vehicle for creating change because they empower ordinary people to become advocates and supporters of causes. We created Marlin to help charities get people to join them, and then hold on to those people.

We want individuals, teams and organisations doing good in the world to succeed. Our way of helping is to create effective communications for them.

Much of Marlin’s success has arisen from our ability to navigate the uncertain space between strategic intentions and creative execution. Our clients trust us because of our experience, and their endorsement has helped create a sustainable level of new business through word-of-mouth.

Marlin is looking for an experienced Digital Marketing Coordinator to cover a 6 month maternity leave contract to manage the ongoing marketing activities.

Job Function/Role:

The Digital Marketing Coordinator role supports the organisation in achieving its financial goals, raising Marlin’s profile in the market and maintaining our reputation as leaders and specialists in the NFP sector.

Expectations of role:

  • Be confident in implementing Marlin’s marketing strategy and tactics.
  • Be inventive about the ways we promote our products and services.
  • Be curious about the marketplace for our services and share insights with the wider team.
  • Understand digital marketing concepts and strategies.

Individual Responsibilities

  • Implement Marlin’s marketing strategy with support from the Communications Strategist and wider team.
  • Provide proactive insight into the market and our audience and where and how we can reach them.
  • Implement sales promotions to promote Marlin products to targeted groups across strategic, creative and digital services - making recommendations on media spend on LinkedIn or other platforms.
  • Identify PR opportunities, draft media releases and disseminate to relevant outlets.
  • Seek out opportunities to raise the profile of Marlin’s Directors and other key team members.
  • Manage the calendar of sector events and conferences and organise registrations when required.
  • Seek out and leverage Directors’ speaking engagements, events and conferences.
  • Contribute to weekly new business and marketing meetings updating the team on activities and ensuring everyone understands what is required of them.
  • Lead and manage the content and deployment of all mass eDMs and newsletters with the support (and sign off) of the Communications Strategist and marketing/sales assistant.
  • Assist with the management of Marlin’s SEO and PPC.
  • Ensure the Marlin website is up to date with Marlin products and services, blog articles and case studies - seeking approval from teams when projects are complete and with the assistance of the marketing/sales assistant.
  • Grow our blog and web traffic with planning and implementing thought leadership content.
  • Be an active member of Marlin’s social media team, providing content for posts.
  • Ensure all Marlin materials follow brand guidelines (or identify when new ideas require brand guidelines to be updated).
  • Create and implement ways to promote Marlin events (e.g. “Marlin presents…”), conference partnerships, sponsorships (i.e. FIA) and promotions.

HR

  • Complete timesheets on a weekly basis where required.
  • Set up regular catch up meetings with the Communications Strategist and marketing/sales assistant and attend.
  • Save all work to google drive, following file naming protocol and following established folder structure.
  • Contribute to effective running and tidiness of the studio including answering phone calls.
  • Be on time to meetings.
  • Follow work policies regarding leave, and safety at work.

Skills and Competencies

  • Understanding of digital marketing and communication principles, gained from a relevant degree or postgraduate studies.
  • 3+ years experience in communications roles.
  • Proficient in using Google Suite products including Google Analytics
  • Understanding the use of email platforms and marketing automation tools.
  • Experience using Wordpress is desirable but not required
  • Understanding of Marlin’s service offering (across Strategy, Creative and Digital) in relation to competitors, and client needs.
  • Strong verbal and written communication skills.
  • Have strong internal stakeholder management skills.
  • Ability to work in a clean and consistent manner with proper record keeping and documentation. Accuracy in filing and naming work-in-progress so as to easily retrieve files.
  • Ability to work well under pressure and to tight time constraints.
  • Ability to engage empathetically with colleagues.

Culture and conduct

As a representative of Marlin you are expected to conduct yourself in accordance with our organisational values.

  • Compassion/Empathy - Every piece of work we create is inspired by our compassion for people and planet. Every connection we make is enriched by empathy. This inspires the way in which we communicate as Marliners - with our team, with our clients, with the sector. No matter our differences, compassion and empathy are the bridges that bring us together.
  • Purpose - When we recognise the bigger purpose of our work – to make the world a better, fairer, more equal place for people, then we can bring that depth of regard and purpose to every aspect of our work.
  • Respect - Treat everyone with the same level of care and respect. We want to be a place that displays its values proudly in every interaction, that is how we affect broader change in our sector and in our society. It all starts with respect.
  • Happiness - Happiness is an energy. When we nurture our best selves, our most joyful selves, our ideas will flow, our communication will improve, and the relationships that matter to us, will thrive.
  • Truth - Charities rely on integrity, it is essential that as a communications specialist in our field, that integrity and honesty pervade all of our ideas, our communications and the way we work.
  • Determination - There isn’t much water in a desert, but if you keep looking you will find it. (and if you don’t, keep looking, you will find it.)
  • Continuous Improvement - Every day is a new opportunity to learn, grow, extend, expand, reveal. When we nurture our ‘constant improvement’ we find solutions, overcome obstacles, and expand into new territories.

If you believe that you would be suited to this position, we would love to receive your application.

How to apply

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