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Digital Fundraiser - Australia-wide

Market Forces

Location: any Australian location

Salary: $90,000 p.a. pro rata

Term: 4 or 5 days per week preferred, but negotiable for the right candidate. 12 month contract (maternity leave cover)

ABOUT THE ROLE

The Digital Fundraiser will lead the development, implementation and optimisation of our fundraising program, which is entirely online. They will focus on coordinating an end of financial year appeal, monthly donor appeals and crowdfunders. This role will also involve managing our monthly donor database and resolving donation related enquiries. The Digital Fundraiser will be responsible for digital fundraising strategy, drafting emails and web copy, and developing ad plans in order to meet objectives for the performance of our campaigns and fundraising.

ABOUT MARKET FORCES

Since 2013, Market Forces has been working to redirect finance away from activities that harm the environment and into those that protect and enhance it. We focus on the role that banks, superannuation funds and other investors, insurance companies and governments play in financing environmentally risky and damaging activities. We strongly focus on climate change and the essential energy revolution the world needs to undertake if we are to secure a stable long-term climate. Our team delivers and supports campaigns on the most egregious examples of fossil fuel polluters, extending that support to partners in Asia and beyond, wherever we can make the best interventions to shift finance away from dirty fossil fuels.

ESSENTIAL SELECTION CRITERIA

  • Outstanding ability to write compelling and persuasive emails
  • Demonstrated experience developing, implementing and reviewing fundraising strategies while following best practice fundraising guidelines
  • A track record of achieving fundraising goals and objectives
  • Experience managing the needs and questions of a community of monthly and occasional donors
  • Experience using analytics to assess the performance of fundraising campaigns and an interest in testing new approaches
  • Experience using email marketing programs (such as Campaign Monitor)
  • Experience developing ad plans for fundraising campaigns and/or lead generation
  • The ability to work autonomously, ensuring feedback and input is sought at the appropriate times to develop effective content

DESIRABLE SELECTION CRITERIA

  • Experience developing supporter journeys
  • Graphic design skills

PRIMARY DUTIES

  • Developing digital fundraising plans for our appeals and implementing those plans from the start of the appeal to the conclusion in order to meet agreed objectives
  • Analysing the performance of our digital fundraising and suggesting continuous improvements
  • Strategising ways to improve our digital fundraising and grow our supporter base, including testing creative and copy
  • Writing persuasive and impactful web copy, ad copy and emails
  • Basic graphic design (web page banners and ad graphics)
  • Setting up crowdfunders, donation forms and web pages, and fundraising emails (including occasional donor updates)
  • Maintaining Market Forces’ relationships with our donors by responding to donation related enquiries
  • Actively managing our monthly donor database, donor data and donation related analytics to assess performance, attrition and maintain accurate data management
  • Working with campaigners to identify opportunities for Market Forces to fundraise off the back of our campaigns
  • Developing ad plans for both supporter growth and direct donation asks on our social media platforms and other digital channels.
  • From time to time, assisting the Executive Director with writing reports back to major donors

How to apply

This job ad has now expired, and applications are no longer being accepted.

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