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Insights Lead - Campaigns and Donors - Heart Foundation

Independent Recruitment Consultancy

  • Heart Foundation - leading the fight to save Australian hearts
  • Permanent full-time role. Melbourne based but will consider candidates based elsewhere in Australia

About us

For over 60 years, the Heart Foundation has been the trusted peak body working to improve heart disease prevention, detection, and support for all Australians and since 1959 we have funded research projects worth over $670+ million.

Coronary heart disease is still Australia’s number one killer, taking 50 lives every day. To help us realise our vision of an Australia free of heart disease we:

  • Fund high-impact research, supporting emerging and leading heart health researchers
  • Work to improve heart disease prevention, detection, care and support for all Australians
  • Advocate to governments and industry for increased funding and resources for heart health
  • Build community awareness about living a heart-healthy lifestyle. We do this through public health awareness campaigns, accessible information and resources
  • Support health professionals in their work to prevent, diagnose, treat and manage heart disease

We are an organisation of passionate and committed people driven to change and save lives. You will enjoy the opportunity to contribute ideas and innovations and be supported, valued and appreciated for the contribution you make. We offer hybrid flexible work arrangements, meeting free Fridays, the opportunity to salary package and enjoy substantial tax savings, access to LinkedIn Learning, Employee Assistance, Professional Development and Reward and Recognition Programs, Thrive Health & Wellbeing Program and additional leave including Heart Foundation Day.

About the opportunity

This exciting new role provide opportunity to positively impact strategy to support the effectiveness of the way the Foundation engages with its supporters, partners and donors.

You will engage with a wide range of stakeholders within marketing, health research, innovation and fundraising to deliver holistic organisation-wide insights and work to build insights capabilities in others across the organisation. With an open minded, holistic, inquisitive, consultative and strategic approach to collecting data, analysing trends and developing and communicating insights, you will work to improve marketing and brand campaign outcomes and future fundraising performance. This will involve:

  • Gathering marketing intelligence on activities, media and digital communications internally and externally, to establish key insights that will drive activities involving brand, health messaging, donor appeals and fundraising
  • Analysing and interpreting campaign and brand performance to leverage opportunities and mitigate risks
  • Building capabilities in donor segmentation to move towards behaviourally driven supporter relations initiatives
  • Identifying and tracking key drivers for optimising donor and supporter engagement

Key requirements

  • Tertiary degree or demonstrated equivalent experience in a relevant business discipline such as commerce, marketing, market research, communications, statistics or similar
  • Experience with quantitative and qualitative research methods and data interpretation and analysis
  • Experience using CRM programs and an understanding of customer journey mapping
  • Survey development and reporting skills preferably using Qualtrics platform or similar
  • Skills in analytics/dashboard using programs such as SPSS, Q, Tableau, PowerBI
  • High level written and verbal communication including presentation and report writing skills

You are curious, inquisitive, strategic, enthusiastic and collaborative in style and have the inter-personal skills and emotional intelligence to engage and build supportive, constructive and productive relationships. Most importantly you are drawn to use your skills and experience to drive positive change and make a real difference in the lives of others.

Enquiries can be sent to mark@recruitmentchap.com using the subject line: Insights Lead - Campaigns and Donors - Heart Foundation enquiry via EthicalJobs.

How to apply

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