About ReachOut

ReachOut is the most-accessed online mental health service for young people and their parents in Australia. Our trusted self-help information, peer-support program and referral tools save lives by helping young people be well and stay well. The information we offer parents makes it easier for them to help their teenagers, too.

About the role

To support ReachOut’s 2023 vision, the Direct and Digital Fundraising Manager is responsible for developing and implementing a strategy to grow revenue from individual supporters, through online community events, appeals and regular giving.

Using direct marketing channels (predominately digital, telemarketing, email and direct mail), the successful candidate will use their strategic thinking to develop an annual plan of activities designed to acquire new supporters and event participants, reactivate lapsed supporters, and communications to retain and upgrade existing supporters.

ReachOut has two successful virtual events Laps for Life (national swim event) and Make A Move (a general health and wellbeing event to support Mental Health Month). A key component of the role will be to continue to grow these events, and inspire the database of engaged youth mental health supporters via e-news, appeals and regular giving.to support ReachOut in other ways.

About you

You'll be successful in this role if you have:

• Excellent verbal and presentation skills
• A proven track record of strong organisational skills including planning, budgeting, and record-keeping
• Strong self-motivation
• Creativity and flexibility
• Strong attention to detail

You'll have the following technical skills:

• Demonstrated experience and success in the development, implementation and administration of successful fundraising campaigns and appeals;
• Recent experience across multiple channels including digital, direct mail, email, telemarketing for acquisition, renewal, upgrade, and regular giving;
• Strategic thinking with experience analysing trends, performance and generating insights with experience working with a CRM;
• Demonstrated experience in data segmentation and analysis to inform strategy and post campaign evaluation and ROI analysis
• Excellent writing skills with the ability to take complex information and make it easy to understand and compelling for funders

What ReachOut can offer you

• Work on an innovative strategy that will shape the future of youth digital mental health services in Australia.
• A great work-life balance through flexible arrangements to support family and community responsibilities
• A strong culture that celebrates inclusivity and diversity.

As we are a mental health organisation it is important to let you know that you may hear stories of distress, hardship or trauma when working at ReachOut. We really encourage you to reflect on how this may impact you when considering applying for this role. An EAP is available to support staff.

Candidates must have the right to live and work in Australia permanently.