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Communications Manager

Havelock Housing Association

Havelock Housing Association is one of Canberra’s largest and most successful social housing providers. We offer affordable and accessible housing options for people on low incomes and people at risk of homelessness. We have expertise in understanding the needs of people from diverse backgrounds and in providing enhanced tenancy support for people living with disabilities and those with high and complex needs. Havelock provides long term, safe, secure, affordable and appropriate housing, provides additional support to residents, and contributes to the development of communities.

The Role

The Communications Manager will work within the Performance and Development team and collaborate across other teams to ensure high-quality communications that support Havelock Housing’s policies and strategic directions. This includes promotion of Havelock’s services, our achievements, our Community Development program and our corporate and other partnership objectives.

The Communications Manager will be responsible for keeping employees informed of developments in the housing sector, maintaining a positive image of HHA, increasing brand recognition and building community awareness and support for our work.

  • Reporting to: Executive Manager, Performance and Development
  • Direct reports: Nil

KEY RELATIONSHIPS:

Internal: CEO, Executive Team, Community Development Manager, HHA staff and residents.

External: Relevant not for profit organisations, relevant state and federal government department staff, media stakeholders and partners, and corporate stakeholders. 

Responsibilities

Communications Strategy and Management

  • Implement the HHA Media and Communications Strategy with guidance from the Executive Manager and CEO
  • Assist with the development of campaign and other communication strategies
  • Assist with the development of new business communications and publications
  • Contribute to writing of speeches, talking points and background information for the CEO and Executives as required

Monitoring Reputation and Image

  • Review relevant digital content for HHA’s social media outlets, such as regular posts, blogs or tweets to ensure in line with PR objectives/ strategy
  • Monitor and recommend action to protect reputation for all brands including management and monitoring of relevant review sites and online communities

General Media Activities

  • Be the first point of contact for all media inquiries for HHA
  • Analyse media coverage relevant to HHA, monitor and harness news and current / political affairs to craft HHA’s media coverage
  • Cultivate and maintain relationships with journalists and other media sector stakeholders
  • Write and edit media releases, news pieces and other digital media materials under guidance from the CEO and the Executive Manager
  • Contribute to the coordination of events including press conferences, community events, and exhibitions

Website and Social Media

  • Manage and review HHA’s website, including creating and sourcing content
  • Monitor marketing campaigns on social media and the interweb and report on ROI for marketing campaigns
  • Develop and implement social media publications and activities including marketing strategies

Corporate Branding

  • Develop and manage a consistent branding and content style for HHA publications and communications
  • Manage the Association’s corporate brand and image
  • Prepare articles and contributions for corporate newsletters and the Annual Report

Stakeholder Engagement

  • Develop effective, respectful working relationships with internal team members, across all functional sections
  • Develop effective working relationships with external sponsors and other not-for-profit organisations, corporate stakeholders and government / agency members

Selection Criteria Essential:

  • Demonstrated knowledge of and experience in communications and media management, preferably in the not for profit environment
  • Demonstrated strategic stakeholder engagement and partnership / networking skills
  • Strong analytical, conceptual and critical thinking skills
  • Excellent written and interpersonal communication skills
  • Demonstrated organising, prioritising and management skills
  • Ability to work collaboratively with others
  • High level IT skills including Microsoft Office, social media platforms etc 

Selection Criteria Desirable:

  • Relevant qualifications and 3+ years’ experience in communications, public relations, campaigning, digital media or marketing
  • Knowledge and strong understanding of the ACT social housing and homelessness sector
  • Experience working within the not for profit sector and the ACT

Personal Attributes:

  • Strong attention to detail
  • Ability to work to deadlines and manage competing priorities with a ‘can-do’ attitude
  • Ability to work autonomously and part of a values-based team
  • Ability to rapidly develop and apply competence in previously unfamiliar areas

How to apply

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